New Delhi: Dainik Jagran announced the first ever list of Hindi Bestsellers at an event attended by Publishers , authors and other prominent personalities from the Hindi literature, culture and media fields. The Dainik Jagran Hindi Bestsellers list has three categories – Fiction, Non Fiction and Translations.
The Hindi Bestsellers list for Q1 Apr-Jun 2017 was released. The comprehensive list not only includes popular Hindi writers and books, but some popular English authors too, which have made it to the hearts of the Hindi readers, as seen in the translation category.
The list has been prepared after data collection and analysis from the stores across 39 Hindi speaking cities of the country. This data has been merged with the Nielsen BookScan Panel which collects data from more than 40 retailer Groups- includes Major B&M retail chains and online stores. January 1, 2011 was the cutoff date, and only those books were included whose 1st Edition was published after this date.
Commenting on Dainik Jagran Hindi Bestseller (April-June 2017), Senior Vice President of Jagran Prakashan Group, Basant Rathore said, “While the Best Seller study is the cornerstone of this project, our real intent is to create a vibrant platform where authors, books and literary works are discussed and become part of mainstream conversation which is so essential for the publishing industry to thrive in. And this will not start and end with just a Best Seller study published every quarter. There will be several other allied initiatives which will propel our ‘Hindi Hai Hum’ movement”
Sanjay Gupta, CEO and Editor-In-Chief of Jagran Prakashan, said, “It’s important to honor literature in order to honor the language itself. We joined hands with Nielsen in order to bring a transparent and a credible list based on a proven international methodology.”
Vikrant Mathur, Director, Nielsen Books India & Asia Pacific said, “We have worked in many languages across the globe. Hindi is the 4thlargest language in the world and spoken by 40 percent of Indians. To further add to the Neilsen Bookscan panel and customize the study, we’ve included a field survey across bookstores in 39 Hindi speaking cities.”
Dainik Jagran Hindi Bestseller is the first initiative of its kind in the Hindi publishing arena. Earlier there was no transparent and credible means to accurately assess the popularity of Hindi books. Dainik Jagran Hindi Bestsellers list will be released quarterly’.