Wednesday, June 18, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

DCMN rolls out Truecaller’s latest TV campaign ‘Desh Ka Truecaller’

by MN4U Bureau
October 18, 2021
in Featured, Campaigns
Reading Time: 2 mins read
A A
DCMN rolls out Truecaller’s latest TV campaign 'Desh Ka Truecaller'
Share Share ShareShare

DCMN, the international growth marketing partner for digital brands, worked with Truecaller, the leading caller ID and spam blocking app, to launch its latest nationwide TV advertising campaign  “Desh ka Truecaller”.

ADVERTISEMENT

The creative concept behind the last campaign, curated by agency Mind Fluid, follows the ads’ protagonists during key life events, like meeting your partner’s parents for the first time, an anniversary and a new job offer. The campaign emphasises that whether it’s a game of cricket or celebrating a new career, we rely on our trusted partners to make the right decision. The spot concludes with Hum toh aise hi hai, hum har cheez jaan samajh kar hi karte hai – “this is what makes us, us and we don’t make decisions without thinking them through”. The ads echo the company’s mission of building trust in communication, portraying Truecaller as another trusted partner to help manage and verify calls during these important milestones.

Truecaller has been working with DCMN since 2018 and entrusted them to carry out the strategy, planning and execution of their latest nationwide campaign, designed to increase brand awareness and amplify the Truecaller brand in tier 2 and tier 3 cities across India. The TV campaign is running across national channels as well as with a strong push into regional markets including Karnataka, AP-Telangana, Tamilnadu, Maharashtra and West Bengal, and more, for the next two months. DCMN will also measure how Truecaller’s brand awareness increases during the campaign period. The Gurgaon-based team carried out extensive brand awareness studies across 12 cities before the campaign started, and these will be repeated after the campaign has ended to measure upswing in key branding metrics.

The Stockholm-headquartered firm counts India as its biggest market, having recently crossed the 200 million active user mark in India alone. The company also has a long-standing relationship with DCMN. The growth marketing partner won Truecaller’s media mandate in 2018, and has worked on a number of campaigns since. This includes the company’s viral #ItsNotOk initiative, for which DCMN handled all print, OOH and TV booking and planning.

Manan Shah
Manan Shah

“For our latest TV campaign, we wanted to celebrate the “trusted partners” in everyone’s day-to-day lives – whether that’s family, partners or friends”, said Manan Shah, Director Marketing – India at Truecaller. “We’ve worked with DCMN for several years now, and the team’s deep knowledge of the local market has been key to achieving heightened brand awareness across the country. They also take a unique, performance-orientated approach to TV advertising – which has been crucial to understanding where to spend our advertising budgets.”

Bindu Balakrishnan
Bindu Balakrishnan

“Truecaller is an incredible success story in India, and we’re delighted to have worked with them on their newest campaign – one that will resonate with consumers across India”, commented Bindu Balakrishnan, Country Manager – India at DCMN. “Truecaller came to us to help them carry out a high-impact national and regional campaign with a strong focus on tier 2 & 3 cities, and we’re looking forward to tracking the success of the campaigns with our tailored brand awareness research – an invaluable resource for any brand looking to scale.”

Tags: Bindu BalakrishnanDCMNDesh ka TruecallerTruecaller

RECENT POSTS

Manju Warrier partners with GRB Ghee for Kerala-Centric Campaign
Campaigns

Manju Warrier partners with GRB Ghee for Kerala-Centric Campaign

June 16, 2025
0

Kochi: GRB Ghee has launched a new integrated brand campaign featuring Malayalam cinema icon Manju Warrier. More than a celebrity...

Read more
NBBL launches Pan-India campaign for Bharat Connect, highlighting trust and ubiquity in digital bill payments
Campaigns

NBBL launches Pan-India campaign for Bharat Connect, highlighting trust and ubiquity in digital bill payments

June 14, 2025
0

Mumbai: NPCI Bharat BillPay Ltd. (NBBL), a wholly owned subsidiary of the National Payments Corporation of India (NPCI), has unveiled...

Read more
Kotak Life celebrates the silent strength of fathers in heartwarming Father’s Day film
Campaigns

Kotak Life celebrates the silent strength of fathers in heartwarming Father’s Day film

June 14, 2025
0

Mumbai: This Father’s Day, Kotak Mahindra Life Insurance Company Ltd. (“Kotak Life”) pays tribute to the quiet heroes in our...

Read more
Bandhan Mutual Fund and Grey India launch Second Edition of ‘Salary Wala Plan’ Campaign
Campaigns

Bandhan Mutual Fund and Grey India launch Second Edition of ‘Salary Wala Plan’ Campaign

June 14, 2025
0

Mumbai: Bandhan Mutual Fund, in collaboration with Grey India, has unveiled the second edition of its widely appreciated campaign, ‘Salary...

Read more
Motherhood Hospitals Unveils AI-Led Ad Film for India’s First AI-Powered Holistic Pregnancy App, ‘Motherhood ONE’
Campaigns

Motherhood Hospitals Unveils AI-Led Ad Film for India’s First AI-Powered Holistic Pregnancy App, ‘Motherhood ONE’

June 14, 2025
0

Bengaluru: In a groundbreaking move in women’s healthcare marketing, Motherhood Hospitals, a network of women and children’s hospitals, has launched...

Read more
Enchanteur’s new GCC Campaign by AHA redefines femininity with strength, scent, and style
Campaigns

Enchanteur’s new GCC Campaign by AHA redefines femininity with strength, scent, and style

June 14, 2025
0

Bangalore: Enchanteur, the French-inspired fragrance brand from the house of Wipro Yardley, has unveiled its latest GCC campaign for the...

Read more

LATEST NEWS

HighField AI Partners with CGI to Streamline Broadcast Graphics Workflow for OpenMedia Newsrooms

HighField AI Partners with CGI to Streamline Broadcast Graphics Workflow for OpenMedia Newsrooms

June 18, 2025
India Gets Its First AI Media Planner with Audience Base by Digital ShoutOuts Media

India Gets Its First AI Media Planner with Audience Base by Digital ShoutOuts Media

June 18, 2025

ANALYSIS

Streaming Notches a Record 44.8% of Total TV Usage in May: Nielsen’s monthly report of The Gauge
Analysis

Streaming notches a record 44.8% of total TV usage in May: Nielsen’s monthly report of The Gauge

June 18, 2025
0

Mumbai: Streaming in US market has reached a historic milestone in May as its share of total television usage outpaced...

PEOPLE

Metafusion names Avinash Trivedi as Chief Growth Officer
People

Metafusion names Avinash Trivedi as Chief Growth Officer

June 18, 2025
0

Noida: Metafusion, the next-generation Vision AI company, has announced the appointment of Avinash Trivedi as its Chief Growth Officer. In...

MARKETING

Birla Tyre launches a new brand identity, including a modernised logo and a redesigned corporate website
Marketing

Birla Tyre launches a new brand identity, including a modernised logo and a redesigned corporate website

June 18, 2025
0

MUMBAI: Birla Tyre has unveiled the launch of its new brand identity, including a modernised logo and a redesigned corporate...

Subscribe to Newsletters

ADVERTISING

WPP Media’s EssenceMediacom wins integrated Media Mandate for Nilkamal
Advertising

WPP Media’s EssenceMediacom wins integrated Media Mandate for Nilkamal

June 18, 2025
0

Mumbai: WPP Media has secured the comprehensive media mandate for Nilkamal Limited, India’s leading furniture and material handling solutions brand....

PRINT

Thane Vaibhav and Ekatva Group launch New Hyper-Local Business Supplement
Print

Thane Vaibhav and Ekatva Group launch New Hyper-Local Business Supplement

June 4, 2025
0

Mumbai: In a powerful collaboration that underscores Thane’s rising prominence as a business hub, leading Marathi daily Thane Vaibhav and...

AUTHOR'S CORNER

From Wordsmiths to Promptsmiths: How Indian Agencies Are Redefining Creative Roles in the AI Era
Authors Corner

From Wordsmiths to Promptsmiths: How Indian Agencies Are Redefining Creative Roles in the AI Era

June 18, 2025
0

India's advertising and content creation landscape has always thrived on the power of human storytelling. From jingles that lingered in...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

BBH India brings home a Bronze Lion for ‘Bassi vs Garnier Men Facewash’ Campaign

BBH India brings home a Bronze Lion for ‘Bassi vs Garnier Men Facewash’ Campaign

June 18, 2025
HighField AI Partners with CGI to Streamline Broadcast Graphics Workflow for OpenMedia Newsrooms

HighField AI Partners with CGI to Streamline Broadcast Graphics Workflow for OpenMedia Newsrooms

June 18, 2025
India Gets Its First AI Media Planner with Audience Base by Digital ShoutOuts Media

India Gets Its First AI Media Planner with Audience Base by Digital ShoutOuts Media

June 18, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2024 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2024 All rights reserved.