The WARC Effective 100 rankings take into account performance across top-tier strategy, marketing and creative shows around the world and is considered, the industry’s most rigorous rankings. In the 2020 list, DDB Mudra Group is ranked 19th in the ‘Top Creative Agencies’ category with 52.3 points. This is on the back of an exceptional performance at Effies, Cannes Lions, Spikes, WARC, and WARC Prize for Asian Strategy among others.
The work on Stayfree India,‘Project Free Period’ is at the 24th position worldwide as one of the top campaigns in the toiletries & cosmetics section with 30.2 points.
Rahul Mathew, National Creative Director, DDB Mudra Group, said, “We believe that our work needs to create emotions at scale and move people in numbers. And for that creativity and effectiveness need to be madly in love with each other. This ranking at WARC reassures us that we’re getting better and better as cupids.”