DDB Singapore, Sapient Nitro & OgilvyOne Worldwide Vietnam have been named as the final winners of the Cannes Chimera Challenge which called for the development of a one-time brand activation to draw public attention of Global Citizen, a platform aimed at engaging the public in health and development issues.
The winning teams hailed from Vietnam, the UK and Singapore with SapientNitro flying the flag for Britain with ‘We are Close’, a Facebook quiz that gives Facebook users an indication of the probable migration path of their ancestors.
They were joined on the winner’s podium by DDB Singapore with ‘Sign Up Is Power’ and their plans to build a network of booths in which people can sign-up to support the initiative whilst donating body heat.
Last but not least OgilvyOne Worldwide Vietnam won plaudits for an app that visualises the influence an individual cam muster through their social networks.
Lions Festivals CEO Philip Thomas said, “It’s been a privilege to help harness the creative power of our community for a project with the ambition of turning 30 million people into Global Citizens, willing to take micro actions to help people in the world’s poorest countries. Our loyal panel of Cannes Chimera have dutifully gone through all submission to pick out the ideas that aren’t only the most innovative, but also most scalable.”
The awards mark conclusion of the fifth and final Cannes Chimera Challenge to be held at the Cannes Lions International Festival of Creativity.
