Home decor brand D’Decor has launched an ad film featuring its ambassadors actor Shahrukh Khan and his wife Gauri titled ‘Curtains You Will Love to Draw’.
The film showcases the duo at home. As Gauri reads a book, she asks her husband to draw the curtains. He moves towards the curtains and cannot stop admiring them and appreciating their beauty. The playful exchange takes a turn when it is revealed that he was actually painting the curtains on a drawing board all along. As their loving exchange continues, the brand signs off with the message ‘Beautiful homes tell beautiful stories’.
The campaign film conceptualised by Lowe Lintas was produced by Dharma 2.0, directed by Punit Malhotra and shot by Avinash Gowariker.
Sanjana Arora, Business Head – Retail & Blinds Domestic Distribution, D’Decor Exports, said, “Our new campaign is inspired by the lessons of resilience and reflection that Covid brought to our lives, celebrating the newfound appreciation for the sanctuary we call ‘Home’. During these challenging times, we learnt the importance of slowing down, catching a breath and finding solace in our personal spaces. With our new campaign, we embark on a voyage in transforming houses into homes and letting D’Décor be the tapestry that weaves your dreams into reality.”
Sanjay Arora, Managing Director, D’Décor, said, “There is a seamless synergy between D’Decor and its values being narrated by our favorite iconic couple Gauri and Shahrukh Khan with our newest campaign. The campaign focuses on our core category of curtains, weaving a captivating tale around the window at home, and many stories and moments it creates. As we journey through this campaign, we celebrate the emotions and connections that homes nurture. D’Decor curtains stand as the perfect embodiment of this idea, as an extension of the brand’s tagline – ‘Beautiful Homes Tell Beautiful Stories’. Our beautiful collections of curtains are guaranteed to provide a style option for every home and will surely meet everyone’s personal style as they arrive at our stores this Diwali.”
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