Mumbai: Dekkho, the online video streaming platform collaborating with new media enterprise Only Much Louder (OML), users can look forward to insanely hilarious content from the country’s most artists in comedy and storytelling. The association entails Dekkho’s access to top 6 channels from OML – AIB, EIC, SnG Comedy, Kanan Gill, Kenny Sebastian and Zakir Khan –along with digital distribution on web as well as on the mobile application.
OML is a new media enterprise with a community and creator-first approach to rolling out premium live entertainment and content-driven experiences.OML Entertainment has carved a niche for itself in the production of live events in music, comedy and alternative culture, digital and TV content, and artist management across a diverse spectrum of the arts – music, comedy, storytelling, and much more. Under this alliance, OMLwill assistDekkho to boost digital monetization for its artists. As part of the collaboration, OML will also offer distribution support to Dekkhowith regard to social media distribution.
Speaking on the association, Tanay Desai, Co-founder, Dekkho, said, “OML is known to produce some of the country’s most exciting properties in music, comedy and much more. Its artist management roster comprises some of the most renowned names in music, comedy and culture in the country today. Our partnership with it will help us further fulfill our vision of offering the most relevant, high-octane and superior-quality content to our users. We are sure that this tie-up will help us amplify our reach make Dekkho a preferred destination for OML’s premium catalogue.
Ajay Nair, Director, OML said, “Being witty is a serious business now and comedians are always ready to experiment with new themes and topics every time. Our aim is to give them the right platform to showcase their content along with helping users match their entertainment sensibilities. Our association with Dekkho aims to further increase the reach of our artists and add value to impactful content.”
AIB Podcasts, AskAIB, Demonetization, EIC Outrage series, EIC Stand up series, SNG Podcasts, How Insensitive series, Koi BaatNahi, Chai Time Series, etc. will be some of the shows that can be viewed on Dekkho. While OML and Dekkho have plans to explore production opportunities, they will explore exclusive content in the comedy in the future.