Mumbai: Dentsu has officially announced the departure of Anita Kotwani from her role as Chief Client Officer, South Asia, confirming a development earlier reported by MediaNews4U. Her exit concludes a five-year stint that the network describes as transformative, growth-led, and pivotal to the evolution of its Media practice.
Kotwani, who joined dentsu in 2020, has been a key architect of the network’s Media business reinvention. As CEO – Media, she led Carat, iProspect, dentsu X, Sokrati, Posterscope, and Amplifi, strengthening capabilities, accelerating new business momentum, and expanding strategic partnerships. In her latest mandate as Chief Client Officer, South Asia, she focused on elevating client engagement, streamlining operational systems, and driving leadership integration across markets.
Under her leadership, dentsu India’s Media practice delivered several major milestones, including 10% growth in billings, 80 new brand wins in 2024, and the introduction of advanced solutions such as Retail Media, Performance Practice 2.0, Total Commerce, and Spark—its marketing mix modelling platform. She also led the network’s transition into India’s first Media++ organisation, reinforcing integration and capability-building across business lines.
Confirming her departure, Harsha Razdan, CEO, South Asia, dentsu, said, “Anita has played a defining role in strengthening our Media practice and deepening our client partnerships across the region. Her leadership, clarity of purpose, and commitment to integration have strengthened the network in meaningful ways. We thank her for her exceptional contribution and wish her continued success in her next chapter.”
Reflecting on her journey, Anita Kotwani added, “My time at dentsu has been both fulfilling and future-shaping. Collaborating with ambitious teams and visionary clients has been a privilege, and I am immensely proud of what we achieved together—from strengthening media brands to building capabilities that will serve the network for years to come. Dentsu will always remain an integral part of my professional journey. As I turn the page, I am excited to explore new opportunities where I can leverage my experience to drive growth, transformation, and lasting impact.”
Dentsu confirmed that it has initiated a seamless transition plan, with leadership teams across South Asia working closely with clients to ensure continuity and uninterrupted support.
