Dentsu Impact, the creative agency from Dentsu Aegis Network headquartered in Gurgaon, has expanded its footprint to Bangalore. The agency has set up a team of business, creative and strategy leads to run its operations in the city.
While Montu Sangha has been roped in to head business, Amish Sabharwal will head creative. Krittika Chakraborty, meanwhile, has been promoted to head strategy for Dentsu Impact in Bangalore. As part of their new mandate, Montu, Amish and Krittika will not only be in-charge of the existing businesses at Dentsu Impact, especially IKEA, but will also look at opportunities to expand the agency’s offerings and thus, revenues.
With more than 14 years of experience in the business of communication, Montu has worked across agencies, in consulting and with the marketing teams of global brands such as HP and GE in India and the UK. During her stint with agencies, she has worked on the launch of brands for Unilever and ITC Foods. In her last role, she was the South Asia lead for advertising and promotions in GE Healthcare.
On joining the Dentsu Impact family, Montu said, “I am very excited and look forward to my new role at Dentsu Impact, Bangalore. It is a great opportunity to partner with an iconic global brand like IKEA for their successful launch in India – a key market for them. In the coming months, my focus will also be on identifying new areas of growth for Bangalore operations and to build a team that can offer a bouquet of services in the coming years.”
For Amish, this is his second stint with Dentsu Impact. He joins back from JWT where he was taking care of the Pepsi business. There, he was also involved in the revamp of Gatorade and the launch of Sting.
Amish added, “IKEA is not just another brand. It’s a culture. And it is great to be involved in scripting the India Chapter after being an integral part of the pitch team. Both Montu and Krittika are great professionals and human beings to work with, and we will make sure that the impact is both heard and seen. I really thank Amit and Soumitra for the faith that they have shown in us.”
Krittika has been with Impact for the last six years. She has nearly a decade of experience across marketing, branding and communication strategy. She has worked for a variety of categories such as automobiles, publications and home furnishings. She has been instrumental in leading strategic thinking on large scale businesses such as Maruti Suzuki and IKEA and is a keen believer in insight mining and storytelling for the digital age.
Commenting on her Bangalore mandate, Krittika said, “It is a great opportunity and responsibility that I have been entrusted with and I am super excited to explore a new market and new possibilities for Dentsu Impact. IKEA, of course is top priority, and having led the strategic thinking on it right from the pitch stage, I am looking forward to launching and growing this iconic brand in India.”
Commenting on the expansion, Amit Wadhwa, President – Dentsu Impact and Soumitra Karnik, Chief Creative officer – Dentsu Impact said, “We have picked the best talent from inside and outside our organization to take care of our Bangalore operations and IKEA is a very important part of this. We are sure that with Montu, Amish and Krittika at the helm, we will build a strong statement in the market.”