• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • PR
    • Mobile/Digital
  • Marketing
    • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Sunday, December 15, 2019
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • PR
    • Mobile/Digital
  • Marketing
    • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • PR
    • Mobile/Digital
  • Marketing
    • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Buzz

Dentsu Webchutney Announces Launch of B2B Marketing Division

by Editorial
July 12, 2017
in Buzz, Featured
1 min read
Dentsu Webchutney, Homegrown collaborate for HDFC Life’s Memory Project

Share Share ShareShare

Designed to serve the marketing, publicity and business development needs of all B2B communications of brands across categories

Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has announced its newly established Business to Business Marketing Division. It will be headed by Samera Khan, EVP – Strategy, Dentsu Webchutney.

Sidharth Rao
Sidharth Rao

“The line between a customer and a consumer is fading day by day. Globally, B2B brands have the largest audience on LinkedIn; they have 36 times more followers on LinkedIn than on Instagram but 20 times more engagement on Instagram than on LinkedIn. The users’ browsing and search behaviour is the same through the day and that’s what we want to own with our B2B division. We want to remove the boring from B2B,” says Sidharth Rao, CEO and co-founder at Dentsu Webchutney.

The new division is poised to help businesses targeting other businesses across categories and industries. Businesses that work with DentsuWebchutney will have specialized services available to help them with Online and Offline Marketing, Market Research, Publicity, and most importantly, a focus on Content Marketing and Distribution Strategy.

SAMERA KHAN
Samera Khan

Samera Khan, EVP – Strategy, DentsuWebchutney adds, “Our strategy is to focus on B2B with experiential content marketing across the various touchpoints that the customer already exists on. We pride ourselves on understanding what moves the Indian consumer. Now it’s just about using that same understanding for a business decision maker. Even though our starting point is B2B, our goal is to think of it as H2H (Human to Human), to humanize this crucial relationship.”

 

Tags: B2B Marketing DivisionCEO and co-founder at Dentsu Webchutney.Dentsu WebchutneyDentsuWebchutneyEVP – StrategySamera KhanSidharth Rao

Related Posts

Amway strengthens its Nutrilite Traditional Herbs Range
Brand Stories

Amway strengthens its Nutrilite Traditional Herbs Range

December 14, 2019
104.8 Ishq launches the second season of ‘What Women Want’ with Kareena Kapoor Khan
Featured

104.8 Ishq launches the second season of ‘What Women Want’ with Kareena Kapoor Khan

December 14, 2019
COLORS Tamil to premiere Game Show 'Kodeeswari' from 23rd December
Featured

COLORS Tamil to premiere Game Show ‘Kodeeswari’ from 23rd December

December 14, 2019
Movies NOW gives its viewers 100 reasons to celebrate this festive season with 100 Mania
Featured

Movies NOW gives its viewers 100 reasons to celebrate this festive season with 100 Mania

December 14, 2019
Asian Paints Unveils new TVC Josettan’s Classroom Conceptualised by Ogilvy
Brand Stories

Asian Paints Unveils new TVC Josettan’s Classroom for Ultima Protek Conceptualised by Ogilvy

December 14, 2019
Aditya Music Garners 10 Million subscribers in two YouTube channels
Featured

Two channels of Aditya Music Garner 10 Million subscribers on YouTube

December 14, 2019
Please login to join discussion
Ability of brands to leverage Conversational AI to drive growth is immense: Raghavendra Kumar Ravinutala, Yellow Messenger

Ability of brands to leverage Conversational AI to drive growth is immense: Raghavendra Kumar Ravinutala, Yellow Messenger

December 13, 2019
K Madhavan, the new Country Manager of Star and Disney India

K Madhavan, the new Country Manager of Star and Disney India

December 13, 2019
The Advertising Club’s “MARQUEES 2019” recognizes the best in Indian marketing

The Advertising Club’s “MARQUEES 2019” recognizes the best in Indian marketing

December 13, 2019

Priyanka Rishi named General Manager and EVP, BBDO Mumbai

December 13, 2019
Blockchain builds trust transparency convenience to unlock value and grow business: Gowthaman Ragothaman, Aquilliz

Blockchain builds trust transparency convenience to unlock value and grow business: Gowthaman Ragothaman, Aquilliz

December 12, 2019
Wavemaker India launches influencer-marketing product - ‘WM Thrive’; bets big on advocacy

Wavemaker India launches influencer-marketing product – ‘WM Thrive’; bets big on advocacy

December 12, 2019

Subscribe to Newsletters

Highlights

Movies NOW gives its viewers 100 reasons to celebrate this festive season with 100 Mania

Asian Paints Unveils new TVC Josettan’s Classroom for Ultima Protek Conceptualised by Ogilvy

Two channels of Aditya Music Garner 10 Million subscribers on YouTube

Sony SAB extends its happiness offerings with the launch of ‘Khushiyon Wala New Year’ contest

Tata Sky Partners with COLORS Kannada to bring ad-free, high quality Kannada movies

GenY Medium has won the digital mandate for Digi-Prex

Trending

Amway strengthens its Nutrilite Traditional Herbs Range
Brand Stories

Amway strengthens its Nutrilite Traditional Herbs Range

by Editorial
December 14, 2019
0

New Delhi: Amway India, leading direct selling FMCG company, today expanded its popular Nutrilite Traditional Herbs range with the launch of Nutrilite...

Movies NOW gives its viewers 100 reasons to celebrate this festive season with 100 Mania

Movies NOW gives its viewers 100 reasons to celebrate this festive season with 100 Mania

December 14, 2019
COLORS Tamil to premiere Game Show 'Kodeeswari' from 23rd December

COLORS Tamil to premiere Game Show ‘Kodeeswari’ from 23rd December

December 14, 2019
Asian Paints Unveils new TVC Josettan’s Classroom Conceptualised by Ogilvy

Asian Paints Unveils new TVC Josettan’s Classroom for Ultima Protek Conceptualised by Ogilvy

December 14, 2019
104.8 Ishq launches the second season of ‘What Women Want’ with Kareena Kapoor Khan

104.8 Ishq launches the second season of ‘What Women Want’ with Kareena Kapoor Khan

December 14, 2019
Aditya Music Garners 10 Million subscribers in two YouTube channels

Two channels of Aditya Music Garner 10 Million subscribers on YouTube

December 14, 2019

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • PR
    • Mobile/Digital
  • Marketing
    • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2019 JNews - Premium WordPress news & magazine theme by Jegtheme.

Login to your account below

Forgotten Password?

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In