Dentsu Aegis Network’s digital agency, Dentsu Webchutney, has won the social and digital marketing mandate for food ordering and delivery start-up – Swiggy, following a multi-agency pitch. The account will be handled by the agency’s Bangalore office.
In over just two years, Swiggy has become a household brand name and the market leader in the online food delivery space. Aiming to ace hyper-local delivery, Swiggy is continuously strengthening their product to provide a seamless customer experience.
Srivats TS, Vice President – Marketing, Swiggy said, “By bridging the gap between restaurants and consumers, it’s our mission to completely change the way India orders and eats food. We’ve always put consumers first, bringing benefits such as fast deliveries, innovative product features like live tracking of your order & ordering without a minimum price cap. Now, with Dentsu Webchutney on board, we aim to move the graph forward on the brand side by communicating our proposition strongly to our consumers.”
Commenting on the news, Gautam Reghunath, Senior Vice President and Branch Head, DenstuWebchutney – Bangalore, says, “Here’s a great home-grown product competing in an exciting category and a team with an ambitious vision for it. Swiggy is ubiquitous in our everyday life, almost a habit to us. We’re thrilled at the opportunity to create some truly memorable work for them and help establish Swiggy as a passion brand across India. Both sets of teams have discovered great synergies over the last few weeks and now we go forward together – full steam. 2017 looks exciting already.”
Dentsu Webchutney was recently awarded Silver at the ‘Campaign – Agency of the Year 2016’ awards held in November 2016. They were also named ‘India’s No. 1 Digital Agency 2015-2016’ earlier this year by Brand Equity &The Economic Times