Mumbai: JustWatch has released data regarding the market shares of streaming services for the fourth quarter in 2023.
In terms of SVOD market shares in Q4 2023 Disney+ Hotstar continues to take the top spot with almost a quarter of the total market share at 24 per cent. However, Disney+ Hotstar gradually went through a tough loss throughout 2023, declining by a significant three per cent.
Meanwhile, Prime Video remains a strong competitor in second place. At 22 per cent it has double the share of Zee5’s 11 per cent. Netflix has a 13 per cent share. Other players’s share are in single digits.
The company noted that at the forefront of positive growth are major streaming players: Jio Cinema, Netflix and Prime Video with a + one per cent increase by December.
A closer look in to the market share development trends during January to December 2023 reveals that Disney+ hotstar has witnessed a constant drop in share throughout the year understandably due to the loss of IPL streaming rights and HBO content slate which got switched to Jio Cinema. Disney+ hotstar’s SVOD market share took a hit also due to free streaming (AVOD Mode) of other cricketing events due to stiff competition from the rivals.
On the other hand the SVOD market share of Jio Cinema has witnessed marginal growth during 2023 due to addition of HBO content in its SVOD offerings while IPL streaming remained in AVOD mode. Netflix and Zee5 maintained their growth while ALT witnessed significant dropping trend throughout the year.
