• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Thursday, July 7, 2022
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Brand Stories

Dettol Banega Swasth India supports nutrition needs of mother and child through Reach Each Child Program

by Editorial
May 30, 2022
in Brand Stories
Reading Time: 3 mins read
Dettol Banega Swasth India supports nutrition needs of mother and child through Reach Each Child Program
Share Share ShareShare

After two successful years of Dettol Banega Swasth India’s nutrition initiative, Reach Each child program has made a significant impact on community with the aim of achieving zero child deaths due to malnutrition in Amravati and Nandurbar districts and saving thousands of lives. Through consistent efforts and on-ground interventions, the program today supports thousands of children under the age of five by creating a cadre of frontline workers for nutrition named Community Nutrition Workers.

With an aim to support the nation in its fight against under nutrition, Reckitt and Plan India have been constantly working towards improving maternal and child health standards in India by investing in better nutrition. With its continuous interventions on ground, the program was able to produce a social value of Rs. 37 from each rupee invested. The 3rd phase of Reach Each Child initiative, launched in 2021, provides support and care during the first 1000 days of a mother and child’s life.  Reach Each Child program prioritises adequate nutrition for children under the age of 5 through locally led initiatives, with community nutrition workers being key suppliers of information and services. Program has made a significant impact on families in the last two years in Amravati and Nandurbar districts and aims to expand the initiative and extend its support by scaling up its best practices to new mothers across other aspirational districts of India, as well.

The program’s guiding principles throughout the journey have been adopting a life cycle approach to nutrition; gender sensitivity and inclusivity; community ownership and early prevention. The initiative is constructed around reducing the number of stunted children under-5 by 40% and reduce and maintain child wasting to <5% with a multisectoral and multi-dimensional approach.

Ravi Bhatnagar
Ravi Bhatnagar

Speaking on World Nutrition Day,  Ravi Bhatnagar, Director, External Affairs and partnerships, SOA, Reckitt, said, “Good Health and wellbeing are at the heart of our purpose at Reckitt, and through our initiatives, we work to protect, heal and nurture for a cleaner and healthier world. We are glad to announce that our pilot interventions under ‘Reach Each Child’ program in Nandurbar and Amravati has helped achieve 0 malnutrition deaths among supported children and increasing the proportion of women choosing facility-based deliveries by 26 per cent. Our aim with the Reach Each Child initiative it to bring a change in the lives of 10 million new mothers by 2024.”

Mohammed. Asif
Mohammed. Asif

Commenting on the partnership . Mohammed. Asif, Executive Director, Plan India stated “Our partnership with Reckitt for Reach Each Child program has helped us bring about a significant change in people’s lives, particularly that of children and mothers. At Plan India, we are all incredibly proud and delighted to be a part of the program and on the occasion of World Nutrition Day we continue to draw our focus and that of all development actors on developing and deepening the knowledge, skills and confidence of mothers and caregivers of children to proactively maintain healthy pregnancies, protect child’s health through innovative behavior change communication and community activities.”

Taking a step forward in the journey, Reach Each Child plans to install Takhti at Zilla Parishad offices of all villages across Amravati and Nandurbar that have witnessed zero deaths due to malnutrition. As part of the celebration, community nutrition workers will also demonstrate steps and benefits of hand washing and conduct panel discussions on the importance of health, hygiene and nutrition in our life. Nutritional experts from NRC will showcase healthy recipes using local produce along with various other engaging and educations activities throughout the day undertaken by Reach Each Child program volunteers. Also, as part of the initiative “Reach Each Child” voucher scheme will be launched which would benefit hundreds of children who are malnourished.

Aligned to Indian government’s “National Health Mission” aimed at ending malnutrition and meet UN’s Sustainable Development Goals by 2030, Reckitt developed the ‘Reach Each Child’ initiative along with its partner Plan India to spread awareness and reach every child in the fight against malnutrition.

Tags: Dettol Banega Swasth IndiaMohammed AsifRavi BhatnagarUNICEF

Related Posts

MSD Pharmaceuticals India rolls out HPV consumer awareness campaign with Sara Ali Khan
Brand Stories

MSD Pharmaceuticals India rolls out HPV consumer awareness campaign with Sara Ali Khan

by Editorial
July 7, 2022
0

MSD Pharmaceuticals India announced the launch of its integrated campaign on Human Papilloma Virus (HPV) Consumer awareness called #HPVsearchkiyakya. The...

Read more
Jindal Aluminium unveils new brand identity
Brand Stories

Jindal Aluminium unveils new brand identity

by Editorial
July 6, 2022
0

Jindal Aluminium, the producer of downstream Aluminium extruded products has announced the launch of a new logo and brand identity....

Read more
TDS on influencer freebies: Move recognises creator economy, enforceability in question

TDS on influencer freebies: Move recognises creator economy, enforceability in question

July 5, 2022
Axis My India

57% Indians consider the brand’s reputation while making a purchase: Axis My India CSI Survey

July 4, 2022
Sandeep Kuriakos

How to enhance your online campaign, cut ad spends and hit the ball out of the park!

July 4, 2022
Has the edtech bubble burst?

Has the edtech bubble burst?

July 4, 2022
Weekend Rewind: #SudhirChaudhary, Eknath Shinde, Stranger Things, Amber Heard

Weekend Rewind: #SudhirChaudhary, Eknath Shinde, Stranger Things, Amber Heard

July 2, 2022
Dalbir Singh: Sikh Park’s Creative Spark  

Dalbir Singh: Sikh Park’s Creative Spark

July 2, 2022

Subscribe to Newsletters

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai - 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

Medianews4u.com © 2019 - 2022 All rights reserved.