Thursday, March 30, 2023
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Television
    • Radio
    • OTT
    • Cable & DTH
    • Print
    • Digital
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers
No Result
View All Result
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Television
    • Radio
    • OTT
    • Cable & DTH
    • Print
    • Digital
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Campaigns

Dettol Banega Swasth India supports nutrition needs of mother and child through Reach Each Child Program

by MN4U Bureau
May 30, 2022
in Campaigns
Reading Time: 3 mins read
A A
Dettol Banega Swasth India supports nutrition needs of mother and child through Reach Each Child Program
Share Share ShareShare

After two successful years of Dettol Banega Swasth India’s nutrition initiative, Reach Each child program has made a significant impact on community with the aim of achieving zero child deaths due to malnutrition in Amravati and Nandurbar districts and saving thousands of lives. Through consistent efforts and on-ground interventions, the program today supports thousands of children under the age of five by creating a cadre of frontline workers for nutrition named Community Nutrition Workers.

With an aim to support the nation in its fight against under nutrition, Reckitt and Plan India have been constantly working towards improving maternal and child health standards in India by investing in better nutrition. With its continuous interventions on ground, the program was able to produce a social value of Rs. 37 from each rupee invested. The 3rd phase of Reach Each Child initiative, launched in 2021, provides support and care during the first 1000 days of a mother and child’s life.  Reach Each Child program prioritises adequate nutrition for children under the age of 5 through locally led initiatives, with community nutrition workers being key suppliers of information and services. Program has made a significant impact on families in the last two years in Amravati and Nandurbar districts and aims to expand the initiative and extend its support by scaling up its best practices to new mothers across other aspirational districts of India, as well.

The program’s guiding principles throughout the journey have been adopting a life cycle approach to nutrition; gender sensitivity and inclusivity; community ownership and early prevention. The initiative is constructed around reducing the number of stunted children under-5 by 40% and reduce and maintain child wasting to <5% with a multisectoral and multi-dimensional approach.

Ravi Bhatnagar
Ravi Bhatnagar

Speaking on World Nutrition Day,  Ravi Bhatnagar, Director, External Affairs and partnerships, SOA, Reckitt, said, “Good Health and wellbeing are at the heart of our purpose at Reckitt, and through our initiatives, we work to protect, heal and nurture for a cleaner and healthier world. We are glad to announce that our pilot interventions under ‘Reach Each Child’ program in Nandurbar and Amravati has helped achieve 0 malnutrition deaths among supported children and increasing the proportion of women choosing facility-based deliveries by 26 per cent. Our aim with the Reach Each Child initiative it to bring a change in the lives of 10 million new mothers by 2024.”

Mohammed. Asif
Mohammed. Asif

Commenting on the partnership . Mohammed. Asif, Executive Director, Plan India stated “Our partnership with Reckitt for Reach Each Child program has helped us bring about a significant change in people’s lives, particularly that of children and mothers. At Plan India, we are all incredibly proud and delighted to be a part of the program and on the occasion of World Nutrition Day we continue to draw our focus and that of all development actors on developing and deepening the knowledge, skills and confidence of mothers and caregivers of children to proactively maintain healthy pregnancies, protect child’s health through innovative behavior change communication and community activities.”

Taking a step forward in the journey, Reach Each Child plans to install Takhti at Zilla Parishad offices of all villages across Amravati and Nandurbar that have witnessed zero deaths due to malnutrition. As part of the celebration, community nutrition workers will also demonstrate steps and benefits of hand washing and conduct panel discussions on the importance of health, hygiene and nutrition in our life. Nutritional experts from NRC will showcase healthy recipes using local produce along with various other engaging and educations activities throughout the day undertaken by Reach Each Child program volunteers. Also, as part of the initiative “Reach Each Child” voucher scheme will be launched which would benefit hundreds of children who are malnourished.

Aligned to Indian government’s “National Health Mission” aimed at ending malnutrition and meet UN’s Sustainable Development Goals by 2030, Reckitt developed the ‘Reach Each Child’ initiative along with its partner Plan India to spread awareness and reach every child in the fight against malnutrition.

Tags: Dettol Banega Swasth IndiaMohammed AsifRavi BhatnagarUNICEF

RECENT POSTS

TATA Tea Premium pays homage to Odisha’s handloom legacy
Campaigns

TATA Tea Premium pays homage to Odisha’s handloom legacy

by MN4U Bureau
March 30, 2023
0

On the occasion of Utkala Dibasa (Odisha Day), Tata Tea Premium pays homage to the state's diverse artforms through a...

Read more
Himalaya spotlights the impact of unaddressed stress
Campaigns

Himalaya spotlights harmful impact of unaddressed stress

by MN4U Bureau
March 29, 2023
0

In the wake of rising stress levels, Himalaya Wellness Company has launched the campaign “Ab Stress Nahi, De-stress Kijiye” to...

Read more
Sunfeast Supermilk partners with CSK for 'Strongaa Whistle Podu' campaign
Campaigns

Sunfeast Supermilk partners with CSK for ‘Strongaa Whistle Podu’ campaign

by MN4U Bureau
March 29, 2023
0

Sunfeast Supermilk, from the house of ITC Foods, has announced its association with Chennai Super Kings (CSK), for IPL 2023....

Read more
Aditya Birla Sun Life Mutual Fund credits investors’ success to partners
Campaigns

Aditya Birla Sun Life Mutual Fund credits investors’ success to partners

by MN4U Bureau
March 29, 2023
0

Aditya Birla Sun Life Mutual Fund has launched #AapkeSapnoKeSarthi campaign, recognising the dedication and commitment of mutual fund partners towards...

Read more
Thums Up urges to taste the drink from glass bottle for ultimate Toofan experience
Campaigns

Thums Up urges to sip the drink directly from bottle for better taste

by MN4U Bureau
March 28, 2023
0

Thums Up, Coca-Cola’s homegrown brand, unveiled a new campaign titled ‘Toofan Glass Mein Nahin, Glass Se Peete Hain’ featuring Shah...

Read more
Mithila Palkar rides the refreshing wave of 7UP Nimbooz
Campaigns

Mithila Palkar rides the refreshing wave of 7UP Nimbooz

by MN4U Bureau
March 27, 2023
0

PepsiCo India unveiled a new campaign ‘Chatak Nimbooz, Gatak Nimbooz’ for 7UP Nimbooz featuring actress Mithila Palkar. Conceptualised by Leo...

Read more

LATEST NEWS

TATA Tea Premium pays homage to Odisha’s handloom legacy

TATA Tea Premium pays homage to Odisha’s handloom legacy

March 30, 2023
CavinKare launches its digital-first clean beauty brand ‘Truthsome’

CavinKare launches its digital-first clean beauty brand ‘Truthsome’

March 30, 2023

ANALYSIS

People from smaller towns more influenced by digital for OTT content discovery: Report
Analysis

Digital usage for OTT content discovery surges in small towns: Report

by MN4U Bureau
March 29, 2023
0

Boston Consulting Group (BCG) and Meta today announced the launch of a new report titled ‘Seeing the BIG Picture -...

PEOPLE

Ashish Khanna named CEO, Dentsu Global Services
Advertising

Ashish Khanna named CEO, Dentsu Global Services

by MN4U Bureau
March 29, 2023
0

Dentsu today announced the appointment of Ashish Khanna as Global CEO, Dentsu Global Services (DGS), a globally networked talent capability...

Samir Srivastav joins Look Salon India as CEO

Samir Srivastav joins Looks Salon India as CEO

March 29, 2023

MARKETING

CavinKare launches its digital-first clean beauty brand ‘Truthsome’
Featured

CavinKare launches its digital-first clean beauty brand ‘Truthsome’

by MN4U Bureau
March 30, 2023
0

Cavinkare, a FMCG and personal care company, has announced the launch of its new brand, Truthsome. This brand offers clean...

Subscribe to Newsletters

ADVERTISING

The Advertising Club unveils Awards Governing Committee for 54th edition of ABBYs
Advertising

The Advertising Club unveils Awards Governing Committee for 54th edition of ABBYs

by MN4U Bureau
March 29, 2023
0

The Advertising Club continues to partner with The One Show to upheave the global standards of judging, jury selection, and transparency for...

Bridgers PR partners with Femina Flaunt Studio Salon for Influencer and Celebrity Marketing

Bridgers PR partners with Femina Flaunt Studio Salon for Influencer and Celebrity Marketing

March 29, 2023
Blackcoffee.media named AOR for Sexy Beast

Blackcoffee.media named AOR for Sexy Beast

March 29, 2023

PRINT

Mathrubhumi to bid farewell to its year-long centenary celebrations
Featured

Mathrubhumi to bid farewell to its centenary celebrations

by MN4U Bureau
March 17, 2023
0

Mathrubhumi announced that the closing ceremony of its centenary celebrations will be conducted on 18th March at the CIAL Convention...

The Hindu Lit For Life makes an on-ground comeback after a 3-year hiatus

The Hindu Lit For Life makes an on-ground comeback after a 3-year hiatus

February 15, 2023
Manorama Online@25: A Celebration of Digital Diversity

Manorama Online celebrates 25 years of operations with expanded digital presence

February 8, 2023

THINK THROUGH

Think Through: IPL 2023 on Digital – Innovations that will change sports viewing forever
Exclusive

Think Through: IPL 2023 on Digital – Innovations that will change sports viewing forever

by Smitha Sapaliga
March 10, 2023
0

IPL 2023 promises to be a one-of-a-kind experience this year for its fan base in India and across the globe....

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai - 400061

Umanath.V
+91-99400-17868
[email protected]

© 2019 medianews4u.com

No Result
View All Result
  • Exclusive
  • Advertising
  • Media
    • Television
    • Radio
    • OTT
    • Cable & DTH
    • Print
    • Digital
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers

Medianews4u.com © 2019 - 2023 All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist