Dettol, a germ protection brand, has introduced a powder-to-liquid handwash solution in the value segment with a TVC campaign.
The new TVC highlights that the product provides Dettol’s 99.99% germ protection to effectively safeguard those who we care about.
Commenting on the product launch, Dilen Gandhi, Regional Marketing Director, South Asia – Health & Nutrition, Reckitt said, “Dettol has always endeavored to providing its consumers with effective and innovative solutions for all their hygiene needs. Our new Dettol Powder to Liquid Handwash will make quality handwash accessible to a larger consumer base. With the new campaign, Dettol continues to educate consumers about the importance of hand hygiene by providing its consumers with superior protection at an affordable price.”
The product starts at a price-point of Rs.10, equivalent to the (185 ml) pump solution.