Mumbai: Ubon, an audio brand in India, embodying the fusion of music, youth, and action sports, has appointed Indian cricketer Dhruv Jurel as its latest brand ambassador. Jurel did well in the recent test matches against England. He has also been a player for the Rajasthan Royals since 2023. Ubon’s new innings with him aim towards music, youth, and fitness enthusiasts.
The company has also announced its sponsorship with the Rajasthan Royals in IPL 2024.
Ubon said that it is a ‘Made in India’ brand and is dominating the offline audio market with its range of value for money, stylish, advanced, and high-quality products. The brand is available in 3000+ cities in India and is expanding globally to countries such as Africa, UAE, Sri Lanka, Nepal, etc. Emphasizing consumer preferences and aesthetics, the brand has crafted products that look to blend with the modern consumer’s individual style. This has fostered a community of over a million enthusiasts who proudly showcase their UBON accessories and make a bold lifestyle statement.
Regarding the partnership, Ubon co-founder Lalit Arora, said, “We are immensely proud to be associated with the rising star of Indian Cricket, Dhruv Jurel. He is a youth icon and inspires Generation Z through his hard work and achievements. His dynamic persona perfectly goes with the brand-BORN TO BE FREE. We are excited and looking forward to working with him.”
Jurel remarked, “Music constitutes a significant facet of my lifestyle. It aids me in regulating my thoughts, alleviating anxiety before pivotal moments in games, and facilitating relaxation. The key to maximizing enjoyment of music lies in selecting the appropriate accessory. Ubon, with its stellar audio quality and stylish designs, has become my trusted companion, perfectly aligning with my personality.”
This collaboration highlights Ubon’s commitment to endorsing sports, fitness, and a wholesome lifestyle. Dhruv Jurel will be playing in the IPL this year, one of the most widely viewed cricket tournaments worldwide, and this association will enable Ubon to connect with a larger audience, presenting its products to a broad and diverse consumer demographic.
