Mumbai : Dice Media, the web series channel of Pocket Aces, announces the launch of its first web series for 2018, “Adulting”, which will go live on Facebook and YouTube on 18th April 2018. Dice Media is the popular digital entertainment brand which created 2016’s most loved Indian web series “Little Things” and 2017’s smash hit “What The Folks!”, and now, will release “Adulting”, a coming of age story about two young women trying to handle the responsibilities of being independent adults in the fast-paced, urban bustle of Mumbai.
“Adulting” captures the journey and experiences of young women in today’s urban India. The show gives us all a window into the experience of being a two twenty-something woman in today’s urban India. We follow two quirky young women, Ray & Nikhat, as they try to make it through adulthood in their own unique way. Sprinkled with fun & relatable moments, “Adulting” deals with existential as well as mundane issues faced by young people: managing money, social media validation, parental expectations, career conundrums and more.
Ensuring that the show is authentic to today’s young woman is a majority female crew. Women lead this show from the front, with the director, writers, editor, principal cast, assistant director team, line producer, and several other key positions being filled by women. The series is directed by FTII alumnus Jessica Sadana, an acclaimed documentary filmmaker, whose films have been screened at multiple international festivals like Berlinale. The show is written by Ayesha Nair (who previously wrote “What The Folks!”) and Maitreyee Upadhyay. This season has been edited by FTII alumnus, Charu Takkar (of “What The Folks!” fame). The series stars Aisha Ahmed, an extremely popular FilterCopy face and most recently a lead in the Excel Entertainment film “3 Storeys” and Yashaswini Dayama, who plays played a key supporting role in Red Chillies’ film “Dear Zindagi”. The show also has several fun guest appearances including those Sheeba Chaddha (“Raees”, “Talaash”) and Veer Rajwant Singh and Eisha Chopra, the immensely popular pair from “What The Folks”.
Sharing the motivation behind the series, Ashwin Suresh and Anirudh Pandita, the founders of Pocket Aces said, “20s are an exciting and challenging time for all of us. Real life finally smashes into the expectations that we’ve built up in our school and college years. Adulting is a real and relatable look into how we navigate these first, few exciting years of adulthood.” The duo further added, “We, as a company, are proud to partner with so many talented female creators to provide a more authentic viewpoint about what the experience of transitioning from a teenager to an adult is like for a lot of today’s Indian women. We are confident that we have captured this memorable experience and hope today’s young woman sees a bit of herself in this show.”
The 5-episode series will be marketed by FilterCopy, the flagship channel of Pocket Aces. A leader in short-form, shareable video content in India, FilterCopy, which reaches over 50 million people monthly, will provide the show with innovative content-led digital marketing support, which will include various formats including short video, articles, memes, and other highly engaging shoulder content.
Dice Media is Pocket Aces’ web series and long form brand. Dice Media has released some of the country’s most popular web series till date, including 2016 slice of life web series “Little Things” featuring Mithila Palkar and Dhruv Sehgal as well as the 2017 smash hit, “What The Folks!” featuring Veer Rajwant Singh, Eisha Chopra and Vipin Sharma.
