New Delhi: Dharav High School, Gurugram, an emerging educational institution operating under the RJ Corp legacy, has unveiled its new brand identity in collaboration with independent marcom agency DigiStreet Media. The identity reflects a distinctive philosophy that bridges traditional values with contemporary learning, encapsulated in its core thought, “A Bridge Between Timeless Wisdom and Modern Advancement.”
Positioned within the legacy of industrialist Ravi Jaipuria-led RJ Corp and as a sister institution to DPS Gurgaon, Dharav High School aims to establish a differentiated presence in the increasingly competitive education landscape.
At the heart of the new identity lies the concept of ‘Parampara aur Pragati’, highlighting the integration of cultural values with forward-looking innovation. The school’s positioning, “Rooted in Sanskaar, Ready for the World,” reinforces its commitment to nurturing students with strong foundational values while preparing them for future challenges.
The visual identity developed by DigiStreet Media translates this philosophy into a cohesive design system. The recurring motif of a “bridge” symbolises continuity between past and future, balancing structure with fluidity to reflect the institution’s belief in evolving education while staying grounded in values.
Speaking on the development of the brand, Darpan Sharma, CEO & Strategist, DigiStreet Media, said, “Education today sits at the intersection of tradition and transformation. With Dharav, the idea was not to create just another school brand, but to build a thought that naturally connects parampara with pragati, that was further shaped into the positioning statement “Rooted in Sanskaar, Ready for the World”. We wanted the identity to feel simple, intuitive, and meaningful, something that reflects both depth and relevance in equal measure.”
Sharing her thoughts, Shikha Girgla, GM – Brand Strategy, RJ Corp – Healthcare & Education, said, “For Dharav High School, the brief was to articulate a philosophy where values are not seen as legacy constructs, but as enablers of future readiness. DigiStreet Media has translated this with clarity and strategic depth, distilling it into ‘Rooted in Sanskaar, Ready for the World’, a thought that authentically reflects the institution’s core ethos. The identity captures not just what Dharav stands for today, but the kind of individuals it seeks to nurture for tomorrow.”
With this new identity, Dharav High School positions itself as a future-ready learning environment that combines heritage, values, and modern education to shape well-rounded individuals.
