• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Focus 2022
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Wednesday, May 18, 2022
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Focus 2022
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Focus 2022
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Advertising

Digital ad firm Exponential Interactive launches new video ad formats

by Editorial
April 23, 2015
in Advertising, Mobile/Digital
3 min read

Share Share ShareShare

Exponential Interactive, one of the largest leading global providers of digital advertising solutions, reaching more than 600 million users each month, today announced the launch of their proprietary, scalable video ad formats, VDX.

VDX was developed with the ultimate purpose of building upon the advantages of television and video ads and enriching them with the benefits of digital advertising – namely, the abilities to target consumers who are most relevant to a brand, and for those consumers to choose to interact with the brand through an immersive video-centric experience.

In Southeast Asia, watching digital video is one of the fastest growing activities on the web, with viewership rates being as high as 85 percent of the population in some countries. As access to the Internet improves across the region and 3G rates fall, the consumption of digital video has extended from short clips and free user-generated content to full length features and TV series. With the boom in video consumption, there is increased pressure on marketers to use digital video effectively and provide more immersive brand experiences.

With the proliferation of digital devices, advertisers have struggled to connect with consumers at scale via video on these devices. Solving this for the first time, VDX is made available across multiple types of media – from in-page display, to mobile (tablet and phone) and in-stream – and provides the same brand experience across these devices to ensure full brand immersion and consistency.

Examples of Exponential’s VDX formats can be seen here.

“Video is the most powerful vehicle to communicate a brand’s message,” said Kelvin Tan, general manager Southeast & North Asia for Exponential. “However, when consumers lean forward and choose to engage with a brand’s video messaging, it is a much more positive, influential experience than the passive, lean-back experience that is typically associated with forced, non-interactive, one-way TV ads or pre-roll video.”

Further, VDX is built on top of Exponential’s audience platform, which introduces a hyper-granular level of audience targeting that had never been associated with TV or pre-roll ads. Its platform ingests over 2 billion user events per day, aggregates and segments consumers based on their interests in over 50,000 topics, and uses this data to build look-alike audience models to reach consumers who are most likely to become receptive customers of the brand.

With VDX delivering a single video experience across multiple channels, Exponential has decided to combine their display, mobile and in-stream divisions – formerly known as Tribal Fusion, Firefly Video, Appsnack and Adotube.

With over 14 years of experience providing high-impact rich media formats and proprietary audience targeting solutions, Exponential is uniquely positioned to deliver VDX at scale across several media:

  • 2001: Exponential begins with legacy display advertising network, Tribal Fusion.
  • 2010: Firefly Video is launched, a digital video advertising solution that delivers the active attention of advertisers’ target audiences to drive engagement and brand lift.
  • 2011: Exponential’s e-X advertising Intelligence Platform ingests 2 billion user events per day and allows for building powerful audience models to reach audiences that are most relevant to a brand.
  • 2011: Adotube is acquired, an in-stream advertising technology and services provider for the multiscreen video industry.
  • 2012: Mobile solution Appsnack is launched to help brands and their agencies build rich, engaging, app-like creative experience.
  • 2013: Intensive tech integration completed, fusing together all platforms to ensure flawless ad delivery across multiple screens and formats.

2015: All components united to deliver a complete multi-screen video engagement solution delivered to the most relevant audiences for a brand.

Tags: AdotubeAppsnackDigital Ad firmExponentialExponential InteractiveFirefly VideoKelvin TanTribal FusionVDX

Related Posts

Times OOH executes #choosewisely OOH campaign for Colorbar Cosmetics
Advertising

Times OOH executes #choosewisely OOH campaign for Colorbar Cosmetics

by Editorial
May 18, 2022
0

Mumbai: Colorbar Cosmetics' #choosewisely OOH campaign was executed by Times OOH with the goal of establishing the firm as a...

Read more
Indian job portals observed a 108% growth in website traffic in 2H 2021: Truecaller report
Featured

Indian job portals observed a 108% growth in website traffic in 2H 2021: Truecaller report

by Editorial
May 18, 2022
0

Mumbai: Truecaller, the leading global platform for verifying contacts and blocking unwanted communications, has launched its first Mobile Product Growth...

Read more
Please login to join discussion
Why are traditional SVOD platforms now going AVOD?

Why are traditional SVOD platforms now going AVOD?

May 17, 2022
TAM Sports New Logo

146 brands advertised on both Regional and Hindi+English Sports channels during first 57 matches of IPL 15: TAM Report

May 17, 2022
How influencers across all categories are slowly becoming brands?

How influencers across all categories are slowly becoming brands?

May 16, 2022
We never let our audience run out of options for content: Vishnu Mohta, Hoichoi

We never let our audience run out of options for content: Vishnu Mohta, Hoichoi

May 16, 2022
Part 3: OTT – The Futuristic Sky and Rose- Colored Glasses

Part 3: OTT – The Futuristic Sky and Rose- Colored Glasses

May 16, 2022
Digimaze operates with a revenue-sharing model, making us unique in the digital marketing space: Vatsal Rajgor

Digimaze operates with a revenue-sharing model, making us unique in the digital marketing space: Vatsal Rajgor

May 13, 2022

Subscribe to Newsletters

Trending

Zee Telugu invites viewers to vote for their favourite eliminated Sa Re Ga Ma Pa contestants
Featured

Zee Telugu invites viewers to vote for their favourite eliminated Sa Re Ga Ma Pa contestants

by Editorial
May 17, 2022
0

Hyderabad: Zee Telugu has invited viewers to vote for their favourite ex-Sa Re Ga Ma Pa – The Singing Superstar...

Ganesan Munuswamy joins Bharat Media Group as Buying Head - South

Ganesan Munuswamy joins Bharat Media Group as Buying Head – South

May 17, 2022
Debarghya Mitra, former VP Client Services at Essence, joins Bharat Media Group as National Head- Planning

Debarghya Mitra, former VP Client Services at Essence, joins Bharat Media Group as National Head- Planning

May 17, 2022
HealthSite.com announces third edition of Healthcare Summit – 2022

HealthSite.com to conduct its third edition of Healthcare Summit

May 17, 2022
Gizmore appoints cricketer Dinesh Karthik as its brand ambassador

Gizmore appoints cricketer Dinesh Karthik as its brand ambassador

May 17, 2022

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Focus 2022
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2022 JNews - Premium WordPress news & magazine theme by Jegtheme.

Login to your account below

Forgotten Password?

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In