M+C Saatchi Performance has named Dinesh Sandhu as its new Country Director for Malaysia, underscoring the agency’s commitment to deepening its presence in one of its most important regional markets.
The move builds on more than a decade of the agency’s operations in Malaysia and signals fresh investment in driving growth in the country.
“A well-respected figure in Malaysia’s digital marketing landscape, Sandhu brings the experience and strategic focus needed to unlock the next stage of growth,” the agency said in a statement.
Roshat Adnani, Managing Director – APAC at M+C Saatchi Performance, highlighted Malaysia’s strategic importance, “Malaysia is one of our most important markets in the region, and we are deeply committed to its long-term growth. With Dinesh stepping in as Country Director, we are doubling down on our focus and ambition here. His leadership will help us deepen our client partnerships, expand opportunities, and drive the next phase of success for our Malaysia team.”
Commenting on his appointment, Sandhu said the role marked a significant milestone in his career.
“The firm’s mercurial growth trajectory is nothing short of phenomenal. Most importantly, our culture is the glue that brings our success story together: exceptional talent, strong work ethic, entrepreneurial guile and commercial acumen. It’s an honour to be a part of the M+C Saatchi Performance tribe in APAC, and to build on the M+C Saatchi Group’s 20-year legacy in Malaysia as we take the business to the next level.”
Sandhu, who has earned recognition as a seasoned leader in Malaysia’s digital marketing industry, will lead the agency’s next phase of expansion by strengthening client relationships and unlocking new opportunities across the market.
