Bengaluru: Myntra has rolled out a new campaign with Bollywood diva Disha Patani, to announce the arrival of the new beauty destination in town – Myntra Beauty. With Disha as the brand ambassador for the category, the campaign is poised to accelerate strong conversations around Myntra’s offering in the beauty and personal care category and entice shoppers to follow the trendsetter’s choices.
The brand campaign has been developed to deliver a clear message – ‘When it comes to Beauty, Myntra is the place to go!’ It focuses on the vast offering and extensive brand choices available on Myntra, and also showcasing the beauty specific features, privileges and beauty advice that makes Myntra the ‘new beauty expert’.
On the launch of her new ad film, beauty sensation & youth icon, Disha Patani stated, “I am truly delighted to be a bridge between India’s greatest destination for style and those who wish to experiment with makeup and skincare while taking their beauty game a notch higher. I have always considered quality and simplicity in my approach to skincare, values that Myntra shares too with its selection of high-quality products for every individual. I look forward to continuing this wonderful partnership, which will only grow more impactful with time.”
Speaking on the launch of the ad film, Harish Narayanan, CMO, Myntra, said, “The Beauty and Personal Care category has shown tremendous growth over the last year and is continuing with its strong momentum. This category has become an integral part of everybody’s life, and we aim to ensure that they can find and purchase a product of their choice to complete their look, without having to step out. The new ad film with Disha has been conceived to project Myntra as the expert for all things beauty, especially among a young target audience, by allowing us to penetrate deeper into the market and make quality beauty and personal care products available to everyone.”
Myntra is implementing a 360-degree approach, leveraging TV, Digital and Social platforms to deliver the campaign ad film across the nation.
Link to film :
Joono Simon – Founder and Chief Creative Officer
Tara D’Souza – Creative Director