Mumbai: Disney Star India owned streaming platform Disney+ Hotstar has lost 4.6 million paid subscribers for the second quarter ended on April 1, 2023.
According to moneycontrol and Techcrunch, this marks the second consecutive quarterly subscriber decline and Disney+ Hotstar’s biggest-ever quarterly subscriber dip surpassing the previous quarter’s figures in which Disney+ Hotstar’s paid member base dropped 6 percent to 57.5 million for the quarter.
With this, the paid member base of the streaming platform has reduced to 52.9 million for the quarter from 57.5 million paid members in the previous quarter, a decline 8 percent.
The ARPU of Disney+ Hotstar also decline by 20 percent due to lower advertising revenue it made per subscriber. The average monthly revenue from each paid subscriber has dropped down from $0.74 in the first quarter to $0.59 during the second quarter.
The decline in paid membership of Disney+ Hotstar has dragged down the total paid subscriber base of Disney+ by 4 million subscribers for the quarter. Disney+ Hotstar accounted for about 33.5 percent of the total paid subscriber base of Disney+ which stood at 157.8 million for the quarter, down 2 percent from 161.8 million subscribers in the previous quarter.
The drop in paid membership follows the loss of IPL digital rights and HBO Content deal with Warner Bros. Discovery both switched hands to Viacom18’s JioCinema.
Earlier, Disney+ Hotstar’s member base faced 6 percent decline from 61.3 million in the fourth quarter of 2022 to 57.5 million in the first quarter of 2023.
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