New Delhi: PubMatic, an independent technology company, has partnered with Disney+ Hotstar to revolutionize the digital advertising landscape.
Disney+ Hotstar in India chose PubMatic for programmatic monetization across various buying channels like audience-based, private marketplace (PMP), and programmatic guaranteed campaigns.
PubMatic’s sell-side technology allows publishers to connect with a broad set of global buyers while allowing them to maintain control over their user experience and maximize revenue yield.
Jason Barnes, Chief Revenue Officer, APAC at PubMatic said, “We are thrilled to collaborate with Disney+ Hotstar. With a rich and diverse catalog of premium on-demand content, Disney+ Hotstar offers premium video advertising at scale for advertisers. By leveraging PubMatic’s sell-side technology platform, advertisers across India and globally can now reach vast and highly engaged audiences.”
Dhruv Dhawan, Head Ads at Disney+ Hotstar said, “Collaborating with PubMatic aligns with our goal to provide a premium viewing experience for our users, while delivering measurable results for our advertisers. Utilizing sell-side technology like PubMatic offers the advantage of not limiting access to one set of buyers. This approach makes Disney+ Hotstar’s highly engaged audiences available to a broad spectrum of advertisers, and ensures advertising is relevant and engaging for our users.”
