Mumbai: The Pro Kabaddi League (PKL) is set to make a grand return for its 11th season, with Disney Star, the official broadcaster, announcing the onboarding of eight sponsors for the event. The lineup includes prominent names such as Dream11, Shriram Finance, ROFF, Parimatch Sports, HP Lubricants, and Mother Dairy, further solidifying PKL’s reputation as one of India’s premier sporting events.
As the league continues to gain traction and popularity, this season promises to captivate a diverse audience through exciting brand collaborations and an engaging mix of sports and entertainment. Fans can anticipate thrilling Kabaddi action complemented by innovative content that enhances the viewing experience.
“The upcoming season of the Pro Kabaddi League promises to elevate the festive spirit, captivating both fans and brands with its unmatched competition,” said Ajit Varghese, Head of Network Ad Sales, Disney Star. “As India’s premier home-grown sport, PKL continues to push new boundaries each season, driving record-breaking engagement. For brands, this platform offers a unique opportunity to connect with millions of highly engaged viewers, delivering exceptional visibility and impact. We are thrilled to welcome a diverse array of brands this season, who not only champion India’s indigenous sport but also recognize the immense value and reach PKL offers.”
PKL Season 11 kicks off on October 18, 2024, at the GMC Balayogi Sports Complex in Hyderabad, featuring a thrilling three-city format that includes matches in Noida and Pune. The season opener will showcase a match between the Telugu Titans and Bengaluru Bulls, followed by U Mumba facing Dabang Delhi K.C. Fans can catch all the action live on the Star Sports Network and Disney+ Hotstar, as PKL continues to deliver the intensity, drama, and athleticism that have made it one of India’s most-watched sports.
Through strategic sponsorships and meaningful associations, Disney Star reaffirms its commitment to providing world-class sports entertainment that captivates audiences nationwide.
