New Delhi : Pizza brand Domino’s has released a spicy banana pizza in India to appease local palates in a bizarre move which has had mixed reactions.
A food tester at the pizza company said he based the new Domino’s menu on local cuisine to increase sales in South India, where bananas are often used in cooking.
As a result of the newly regionalised speciality menus, the pizza producer, which has more than 700 branches in India making it the largest foreign food chain in the country released the ‘South Zesty Veggie’ pizza topped with spiced-green bananas, chillies and peppers, as well as the ‘Southern Chilli Chicken’.
The company has supported the launch of the new toppings with an extensive regional ad campaign from WPP-owned Contract Advertising.
Narender Jaravta, Chief Pizza Inventor at Domino’s India, said he tested hundreds of flavour combinations and put on a lot of weight in his hunt for the perfect pizza, adding: “There are so many flavours you can draw from.”
Harneet Rajpal, Marketing Head of Dominos India, told the Wall Street Journal: “We studied what south Indian families kept in their fridge, what spices they stacked up on their kitchen shelf, what they ordered when they went out for dinner.”
While food lovers are eager to give a try on the new menu, Some Twitter users took to tweeting their disgust about the fruity pizza. It will be interesting to see how Dominos is going to customize banana in an acceptable manner.
