Dove’s new campaign has promoted its Dove Bar in Nepal through a blend of traditional and digital ads featuring Augmented Reality (AR). The innovative campaign is showcased in major national newspapers, transforming how brands connect with their audience through print ads.
The ad asks, “How do you want your skin to feel?” It includes a QR code for a video comparison between Dove Bar and regular soap, highlighting Dove’s moisturizing benefits.
This campaign impressively transforms a print ad into a TV commercial using a smartphone’s camera and a QR code. No extra apps needed; just scan the code with your phone’s camera to watch “The DOVE Difference” TVC come to life on your screen.
Saurav Karanjeet, Head of Marketing at Unilever Nepal, shared his excitement about the campaign on LinkedIn, stating: “At Unilever, innovation is at the core of what we do to bring more value to our consumers, whether bringing new products that make their life easy or technology that enables how we do things or processes that drive efficiency or in this case Media linked with Technology and AR.”
Ujaya Shakya, Founder of Outreach—the creative and media agency responsible for conceptualizing this cutting-edge campaign—expressed his pride in being part of this initiative. He said: “Happy to share this Print Media Innovation that transforms a simple newspaper ad into a TVC using your smartphone. This achievement was made possible thanks to the trust and collaboration of the Unilever Brand Team and Team Outreach. We are excited to continue pushing the boundaries of media innovations in Nepal.”
He highlighted the trend of integrating traditional advertising with technology to create engaging consumer experiences. This seamless blend of print and technology in Dove Bar delivers benefits effortlessly.
By scanning the QR code, consumers can quickly access detailed information about the Dove Bar’s benefits, helping them understand its unique qualities more easily.
This campaign in Nepal combines traditional print with digital and AR tech to help brands engage audiences more meaningfully and impactfully.
