New Delhi: Drizzlin Media will handle the online reputation management process for India wellness services and personal care products divisions of VLCC, the leading beauty and wellness brand.
Deepak Goel, Founder and CEO, Drizzlin Media said, “As the digital and on-line dimension has become an intrinsic part of the overall consumer retail environment and eco-system, there is a growing need to more closely listen to and respond to customers, not just more quickly but also with deeper empathy. The industry is strife with average “robotic” responses which lack the real personal touch. Drizzlin’s mandate is to address this, with empathetic responses and quality customer care to help VLCC brand further cement the trust millions of customers lay on them each day.”
Drizzlin’s expertise in online customer care and their approach to humanize their services is what made VLCC choose them. Commenting on the appointment, Mr. Sandeep Ahuja, Group Director said, “VLCC has always been consistent in its commitment to ‘Transforming Lives’ and enabling individuals to look good and feel good be it through efficacious products and services or through incorporating technology to enhance customer experience. Brining Drizzlin on board is another step in this direction. Besides reaching out to more people, our collaboration with Drizzlin is to ensure that every aspect of our services is well communicated to our customers. Doing this will also help us take cognizance of customer feedback and reviews and in turn, build a stronger relationship with them.”
ORM these days has become impersonal with pre-programmed responses and no ears to listen to real-time issues the customers face. Drizzlin’s motto has been to humanize brands. They help brands engage and grow with their customers. Drizzlin hopes to provide VLCC with better insights, feedback and emotions of the customers.