Friday, December 5, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Marketing

DSP Mutual Fund, Dentsu Creative India & Falco Robotics Launch Garuda Rakshak to Transform Emergency Response at Mass Gatherings

by MN4U Bureau
April 23, 2025
in Marketing
Reading Time: 3 mins read
A A
DSP Mutual Fund, Dentsu Creative India & Falco Robotics Launch Garuda Rakshak to Transform Emergency Response at Mass Gatherings
Share Share ShareShare

Mumbai: DSP Mutual Fund, Dentsu Creative India, and Falco Robotics have come together to unveil Garuda Rakshak, a breakthrough search-and-rescue drone system developed to reunite lost children with their families during the Purna Maha Kumbh—the world’s largest religious gathering, held once every 144 years. This year’s event drew over 663 million people to Prayagraj, creating unprecedented logistical challenges, particularly in reconnecting separated children with their families amidst congested mobile networks.

Garuda Rakshak, launched on-ground at the festival, combines cutting-edge drone automation with offline, low-data technology to eliminate response delays and navigate areas where mobile networks fail. The solution was made possible by a tri-partnership: Dentsu Creative India led the development of the system under the leadership of Gurbaksh Singh, Chief Innovation Officer; Falco Robotics donated the drones powering the technology; and DSP Mutual Fund funded the initiative in alignment with its ‘Invest for Good’ philosophy.

“At DSP Mutual Fund, we believe that investing goes beyond chasing monetary gains — it’s about bettering lives, communities, and inspiring hope. Backing an idea like Garuda Rakshak truly resonates with our belief that the most meaningful solutions to real problems of today can sometimes be found by those willing to dip into the wisdom of the past. For us, this initiative of hope came straight from the heart, while still embodying, perhaps even elevating our commitment to DSP’s ‘Invest for Good’ philosophy. Because the most meaningful returns are found in the safety, love, and smiles we can help bring back to the world,” said Abhik Sanyal, Head of Marketing, DSP Asset Managers.

Inspired by Garuda, the mythological guardian in Hindu tradition, the system uses 1970s marine navigation technology integrated with modern drone capabilities. Its 8-bit communication protocol transmits vital data over several kilometers using less than 1 kilobyte, enabling robust performance in low-connectivity areas.

Key Operational Highlights:

  • The 4,000-hectare festival grounds were divided into four zones, each monitored by a drone stationed at a Lost & Found Centre.
  • Children and guardians received low-cost wristbands upon entry.
  • In case of separation, a simple tap of the guardian’s band at a Lost & Found Centre activated the system.
  • The child’s wristband transmitted GPS data; drones flew at 80 km/h to the child’s location.
  • An extendable color marker deployed by the drone allowed quick visual identification.
  • Real-time coordinates were relayed to on-ground teams, enabling rapid intervention.

Early results have been remarkable:

  • 78% of children were located within 5 minutes.
  • Every child wearing a wristband was successfully reunited with their family.

“The integration of drone technology with Garuda Rakshak’s offline navigation system has resulted in a truly pioneering solution, uniquely equipped to handle the complexities of such extraordinary, high-density events. We’re excited to see the difference it makes,” said Vishal Dixit, CEO, Falco Robotics.

“In an era dominated by IoTs, we’ve taken a step back to draw inspiration from the past and fused it with new-age drone automation that not only saves lives but also restores hope and reassurance to families in their most vulnerable moments. By developing an entirely offline system, we eliminate reliance on congested networks, ensuring no margin for error during critical rescue operations. This project showcases the transformative power of technology when driven by human compassion and a relentless pursuit of a safer, more caring world,” added Gurbaksh Singh, Chief Innovation Officer, Dentsu Creative India.

The initiative also earned praise from government officials:

“The Kumbh in Prayagraj is a divinely majestic event, and with the integration of digital technology, it can be made even more convenient and accessible for all visitors. This vision shaped the comprehensive planning efforts. After the successful conclusion of the Kumbh, I am pleased to share that the Garuda Team’s use of technology to safely reunite lost children with their families was truly commendable and worthy of appreciation. I would also like to see the Garuda Team operate on an even larger and more expansive scale during the upcoming Kumbh events in Ujjain and Nashik,” said Gajendra Singh Shekhawat, Minister of Culture and Tourism, Government of India.

By reimagining how drone technology can be used in crisis management, Garuda Rakshak has set a new benchmark for public safety innovation at large-scale events. As it moves beyond the Purna Maha Kumbh, the system offers a scalable and replicable model for high-density gatherings across the world.

Tags: Abhik SanyalDentsu Creative IndiaDSP Asset ManagersDSP Mutual FundFalco RoboticsGurbaksh SinghVishal Dixit

RECENT POSTS

Uttar Pradesh Kabaddi League Franchise Gazab Ghaziabad onboards Tusshar Kapoor as Co-Owner
Marketing

Uttar Pradesh Kabaddi League Franchise Gazab Ghaziabad onboards Tusshar Kapoor as Co-Owner

December 5, 2025
0

MUMBAI: Uttar Pradesh Kabaddi League’s (UPKL), newest franchise, Gazab Ghaziabad, today announces actor Tusshar Kapoor as the team’s Co-owner. His...

Read moreDetails
OnePlus names Jasprit Bumrah, Smriti Mandhana, Jonathan Gaming, Armaan Malik, Kush Maini, and Nitanshi Goel as brand ambassadors
Marketing

OnePlus names Jasprit Bumrah, Smriti Mandhana, Jonathan Gaming, Armaan Malik, Kush Maini, and Nitanshi Goel as brand ambassadors

December 5, 2025
0

Bangalore: OnePlus India has announced six of India’s most dynamic performers—Jasprit Bumrah, Smriti Mandhana, Jonathan, Armaan Malik, Kush Maini, and...

Read moreDetails
Usha International extends partnership with MI Emirates for 2026 Season
Marketing

Usha International extends partnership with MI Emirates for 2026 Season

December 4, 2025
0

New Delhi: Usha International, one of India’s most trusted consumer durables brands, has announced the extension of its partnership with...

Read moreDetails
Vinod Intelligent Cookware appoints Chef Nehal Karkera as Digital Ambassador
Marketing

Vinod Intelligent Cookware appoints Chef Nehal Karkera as Digital Ambassador

December 4, 2025
0

Mumbai: Vinod Intelligent Cookware, India’s heritage cookware brand, has announced Chef Nehal Karkera as its Digital Ambassador for the next...

Read moreDetails
Reliance Industries and Surrey team up for ownership of Oval Invincibles in The Hundred
Marketing

Reliance Industries and Surrey team up for ownership of Oval Invincibles in The Hundred

December 4, 2025
0

Mumbai: Reliance Strategic Business Ventures Limited (RSBVL), a wholly owned subsidiary of Reliance Industries Limited, and Surrey County Cricket Club...

Read moreDetails
Amrutanjan Healthcare marks 132 years with strategic partnership for Kaun Banega Crorepati’s 25th Season
Marketing

Amrutanjan Healthcare named Official Health & Wellness Partner for Bigg Boss Kannada Season 12

December 4, 2025
0

New Delhi: Amrutanjan Healthcare Limited has announced its association with Bigg Boss Kannada Season 12 as the official Health &...

Read moreDetails

LATEST NEWS

Uttar Pradesh Kabaddi League Franchise Gazab Ghaziabad onboards Tusshar Kapoor as Co-Owner

Uttar Pradesh Kabaddi League Franchise Gazab Ghaziabad onboards Tusshar Kapoor as Co-Owner

December 5, 2025
UTI Mutual Fund’s ‘SIP karo, SIPizen bano,’ investor education campaign encourages investors to build financial discipline through consistent SIP investing

UTI Mutual Fund’s ‘SIP karo, SIPizen bano,’ investor education campaign encourages investors to build financial discipline through consistent SIP investing

December 5, 2025

ANALYSIS

India’s E&M Industry Set to Nearly Double Global Growth Rate, Projected to Reach USD47.2 Bn by 2029: PwC Report
Analysis

India’s E&M Industry Set to Nearly Double Global Growth Rate, Projected to Reach USD47.2 Bn by 2029: PwC Report

December 4, 2025
0

Mumbai: India’s entertainment and media (E&M) industry is poised for accelerated expansion, projected to grow at a 7.8% CAGR and...

PEOPLE

IDfy names Dr. Tridib Mukherjee as Chief AI Officer
People

IDfy names Dr. Tridib Mukherjee as Chief AI Officer

December 4, 2025
0

Mumbai: IDfy, Asia’s leading Trust Stack, has announced the appointment of Dr. Tridib Mukherjee as its Chief AI Officer, a...

MARKETING

Uttar Pradesh Kabaddi League Franchise Gazab Ghaziabad onboards Tusshar Kapoor as Co-Owner
Marketing

Uttar Pradesh Kabaddi League Franchise Gazab Ghaziabad onboards Tusshar Kapoor as Co-Owner

December 5, 2025
0

MUMBAI: Uttar Pradesh Kabaddi League’s (UPKL), newest franchise, Gazab Ghaziabad, today announces actor Tusshar Kapoor as the team’s Co-owner. His...

Subscribe to Newsletters

ADVERTISING

Project Worldwide announces launch of India/South Asia “Project Hub” in Bangalore
Advertising

Project Worldwide announces launch of India/South Asia “Project Hub” in Bangalore

December 4, 2025
0

Bangalore: Project Worldwide, a agency holding company, has announced the official launch of its India/South Asia “Project Hub” in Bangalore....

PRINT

Durga Chakraborty joins Dainik Bhaskar Group as Corporate Sales Head – South India
Print

Durga Chakraborty joins Dainik Bhaskar Group as Corporate Sales Head – South India

November 21, 2025
0

Mumbai: Dainik Bhaskar Group, India’s largest newspaper group, has further strengthened its leadership presence in the southern market with the...

AUTHOR'S CORNER

How Can Brands Ensure Relevance and Longevity? Keep Up with the Changing World
Authors Corner

How Can Brands Ensure Relevance and Longevity? Keep Up with the Changing World

December 4, 2025
0

At some point, every brand faces two choices: evolve with time or watch the world move on without it. The...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

JioHotstar South launches teaser for new initiative ‘South Unbound’

JioHotstar South launches teaser for new initiative ‘South Unbound’

December 5, 2025
Uttar Pradesh Kabaddi League Franchise Gazab Ghaziabad onboards Tusshar Kapoor as Co-Owner

Uttar Pradesh Kabaddi League Franchise Gazab Ghaziabad onboards Tusshar Kapoor as Co-Owner

December 5, 2025
UTI Mutual Fund’s ‘SIP karo, SIPizen bano,’ investor education campaign encourages investors to build financial discipline through consistent SIP investing

UTI Mutual Fund’s ‘SIP karo, SIPizen bano,’ investor education campaign encourages investors to build financial discipline through consistent SIP investing

December 5, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.