Tuesday, May 20, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Marketing

DSP Mutual Fund, Dentsu Creative India & Falco Robotics Launch Garuda Rakshak to Transform Emergency Response at Mass Gatherings

by MN4U Bureau
April 23, 2025
in Marketing
Reading Time: 3 mins read
A A
DSP Mutual Fund, Dentsu Creative India & Falco Robotics Launch Garuda Rakshak to Transform Emergency Response at Mass Gatherings
Share Share ShareShare

Mumbai: DSP Mutual Fund, Dentsu Creative India, and Falco Robotics have come together to unveil Garuda Rakshak, a breakthrough search-and-rescue drone system developed to reunite lost children with their families during the Purna Maha Kumbh—the world’s largest religious gathering, held once every 144 years. This year’s event drew over 663 million people to Prayagraj, creating unprecedented logistical challenges, particularly in reconnecting separated children with their families amidst congested mobile networks.

ADVERTISEMENT

Garuda Rakshak, launched on-ground at the festival, combines cutting-edge drone automation with offline, low-data technology to eliminate response delays and navigate areas where mobile networks fail. The solution was made possible by a tri-partnership: Dentsu Creative India led the development of the system under the leadership of Gurbaksh Singh, Chief Innovation Officer; Falco Robotics donated the drones powering the technology; and DSP Mutual Fund funded the initiative in alignment with its ‘Invest for Good’ philosophy.

“At DSP Mutual Fund, we believe that investing goes beyond chasing monetary gains — it’s about bettering lives, communities, and inspiring hope. Backing an idea like Garuda Rakshak truly resonates with our belief that the most meaningful solutions to real problems of today can sometimes be found by those willing to dip into the wisdom of the past. For us, this initiative of hope came straight from the heart, while still embodying, perhaps even elevating our commitment to DSP’s ‘Invest for Good’ philosophy. Because the most meaningful returns are found in the safety, love, and smiles we can help bring back to the world,” said Abhik Sanyal, Head of Marketing, DSP Asset Managers.

Inspired by Garuda, the mythological guardian in Hindu tradition, the system uses 1970s marine navigation technology integrated with modern drone capabilities. Its 8-bit communication protocol transmits vital data over several kilometers using less than 1 kilobyte, enabling robust performance in low-connectivity areas.

Key Operational Highlights:

  • The 4,000-hectare festival grounds were divided into four zones, each monitored by a drone stationed at a Lost & Found Centre.
  • Children and guardians received low-cost wristbands upon entry.
  • In case of separation, a simple tap of the guardian’s band at a Lost & Found Centre activated the system.
  • The child’s wristband transmitted GPS data; drones flew at 80 km/h to the child’s location.
  • An extendable color marker deployed by the drone allowed quick visual identification.
  • Real-time coordinates were relayed to on-ground teams, enabling rapid intervention.

Early results have been remarkable:

  • 78% of children were located within 5 minutes.
  • Every child wearing a wristband was successfully reunited with their family.

“The integration of drone technology with Garuda Rakshak’s offline navigation system has resulted in a truly pioneering solution, uniquely equipped to handle the complexities of such extraordinary, high-density events. We’re excited to see the difference it makes,” said Vishal Dixit, CEO, Falco Robotics.

“In an era dominated by IoTs, we’ve taken a step back to draw inspiration from the past and fused it with new-age drone automation that not only saves lives but also restores hope and reassurance to families in their most vulnerable moments. By developing an entirely offline system, we eliminate reliance on congested networks, ensuring no margin for error during critical rescue operations. This project showcases the transformative power of technology when driven by human compassion and a relentless pursuit of a safer, more caring world,” added Gurbaksh Singh, Chief Innovation Officer, Dentsu Creative India.

The initiative also earned praise from government officials:

“The Kumbh in Prayagraj is a divinely majestic event, and with the integration of digital technology, it can be made even more convenient and accessible for all visitors. This vision shaped the comprehensive planning efforts. After the successful conclusion of the Kumbh, I am pleased to share that the Garuda Team’s use of technology to safely reunite lost children with their families was truly commendable and worthy of appreciation. I would also like to see the Garuda Team operate on an even larger and more expansive scale during the upcoming Kumbh events in Ujjain and Nashik,” said Gajendra Singh Shekhawat, Minister of Culture and Tourism, Government of India.

By reimagining how drone technology can be used in crisis management, Garuda Rakshak has set a new benchmark for public safety innovation at large-scale events. As it moves beyond the Purna Maha Kumbh, the system offers a scalable and replicable model for high-density gatherings across the world.

Tags: Abhik SanyalDentsu Creative IndiaDSP Asset ManagersDSP Mutual FundFalco RoboticsGurbaksh SinghVishal Dixit

RECENT POSTS

Candere onboards Shah Rukh Khan as Brand Ambassador
Marketing

Candere onboards Shah Rukh Khan as Brand Ambassador

May 20, 2025
0

New Delhi: Candere, the lifestyle jewellery brand from the House of Kalyan, has announced Shah Rukh Khan, the iconic "Badshah...

Read more
65% source their snacks from neighbourhood convenience stores, very close to online buyers at 61%: State of Snacking™ Report 2024
Marketing

65% source their snacks from neighbourhood convenience stores, very close to online buyers at 61%: State of Snacking™ Report 2024

May 20, 2025
0

Mumbai: Mondelez International has released India-specific insights from its sixth annual State of Snacking™ Report 2024, shedding light on the...

Read more
DOMS Industries acquires Majority Stake in Super Treads to Expand Paper Stationery Reach
Marketing

DOMS Industries acquires Majority Stake in Super Treads to Expand Paper Stationery Reach

May 20, 2025
0

Mumbai: DOMS Industries Limited (“DOMS”) has announced its acquisition of a 51% stake in Super Treads Private Limited (STPL) for...

Read more
Vi celebrates network growth with addition of 1 lakh towers in just 6 months
Marketing

Vi celebrates network growth with addition of 1 lakh towers in just 6 months

May 19, 2025
0

Mumbai: Vi has announced a major milestone in its network expansion efforts with the addition of over 1,00,000 new towers...

Read more
Lava introduces Demo@Home to bring smartphone experience to customers’ doorsteps
Marketing

Lava introduces Demo@Home to bring smartphone experience to customers’ doorsteps

May 17, 2025
0

New Delhi: Lava International Limited, a homegrown smartphone brand, has launched a groundbreaking new initiative—Demo@Home—aimed at revolutionizing the smartphone buying...

Read more
Greenply secures Naming Rights for Mumbai Metro Station in Strategic Brand Push
Marketing

Greenply secures Naming Rights for Mumbai Metro Station in Strategic Brand Push

May 16, 2025
0

Mumbai: In a strategic push to enhance urban brand engagement, Greenply Industries Limited has acquired the naming rights for the...

Read more

LATEST NEWS

Candere onboards Shah Rukh Khan as Brand Ambassador

Candere onboards Shah Rukh Khan as Brand Ambassador

May 20, 2025
Accor and InterGlobe to appoint Gaurav Bhushan as Chairman of their joint hospitality business in India

Accor and InterGlobe to appoint Gaurav Bhushan as Chairman of their joint hospitality business in India

May 20, 2025

ANALYSIS

507 Million Tune In During Operation Sindoor Week: BARC India
Analysis

507 Million Tune In During Operation Sindoor Week: BARC India

May 19, 2025
0

Mumbai: TV news viewership in India reached unprecedented levels during the week of Operation Sindoor, as per data released by...

PEOPLE

Accor and InterGlobe to appoint Gaurav Bhushan as Chairman of their joint hospitality business in India
People

Accor and InterGlobe to appoint Gaurav Bhushan as Chairman of their joint hospitality business in India

May 20, 2025
0

New Delhi: Accor, a global hospitality group, and InterGlobe, India’s foremost travel and hospitality conglomerate, today announced that Gaurav Bhushan...

MARKETING

Candere onboards Shah Rukh Khan as Brand Ambassador
Marketing

Candere onboards Shah Rukh Khan as Brand Ambassador

May 20, 2025
0

New Delhi: Candere, the lifestyle jewellery brand from the House of Kalyan, has announced Shah Rukh Khan, the iconic "Badshah...

Subscribe to Newsletters

ADVERTISING

Adtomica named Agency on Record for Tinder’s brand partnerships in India
Advertising

Adtomica named Agency on Record for Tinder’s brand partnerships in India

May 20, 2025
0

Mumbai: Independent creative agency Adtomica has been officially appointed as the Agency on Record (AOR) for Tinder’s brand partnerships in...

PRINT

Veteran Journalist Vinay Kamath Bids Farewell to BusinessLine After 27 Years
People

Veteran Journalist Vinay Kamath Bids Farewell to BusinessLine After 27 Years

April 30, 2025
0

Chennai: After nearly four decades in journalism and 27 illustrious years at The Hindu BusinessLine, Vinay Kamath, Senior Associate Editor,...

AUTHOR'S CORNER

Campa Cola: The Comeback of an Indian Icon in a Market Ruled by Giants….
Authors Corner

Campa Cola: The Comeback of an Indian Icon in a Market Ruled by Giants….

May 19, 2025
0

Origins and Rise of Campa Cola Campa Cola’s story is deeply entwined with India’s economic and cultural history. Originally launched...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

MyDesignation appoints ITW Playworx as Strategic Communications Partner

MyDesignation appoints ITW Playworx as Strategic Communications Partner

May 20, 2025
Candere onboards Shah Rukh Khan as Brand Ambassador

Candere onboards Shah Rukh Khan as Brand Ambassador

May 20, 2025
Accor and InterGlobe to appoint Gaurav Bhushan as Chairman of their joint hospitality business in India

Accor and InterGlobe to appoint Gaurav Bhushan as Chairman of their joint hospitality business in India

May 20, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2024 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2024 All rights reserved.