MUMBAI: During FY 2024, the advertising volumes of Biscuit category increased by 7% on TV compared to FY 2023. The Tam AdEx report on the Biscuits Category during last FY 2023-24 based on TV and Digital has been published.
The Top Five list of Advertisers and Brands of Biscuit category during FY 2024 – TV
> Britannia Industries topped the list of advertisers under Biscuit category during FY 2024 with nearly 40% share of ad volumes. The top three advertisers together covered more than 80% share of ad volume of Biscuit category during FY 2024.
> Brands of Cadburys hold the top two positions among more than 100 brands under Biscuit category during FY 2024.
Indexed growth based on frequency of Biscuit category on Digital in FY 2024 over FY 2023
During FY 2024, the ad insertions of Biscuit category declined by 16% on Digital compared to FY 2023.
The Top Five list of Advertisers and Brands of Biscuit category during FY 2024 – Digital
> Consistent with TV performance, Britannia Industries ranked as the top advertiser, while Cadburys Oreo emerged as the leading brand in the digital space during FY 2024.
> The top three advertisers and brands collectively accounted for over 85% and 50% of the insertion share, respectively, within the biscuit category during FY 2024.
