Furniture and fittings brand Ebco has launched a campaign to highlight the transformative effects of its kitchen and compact room fittings conceptualised by Infectious Advertising. Two films that are part of the campaign have been released.
The film for compact room fittings features a young woman from Bengaluru. From being someone who did nothing, her life changes with the arrival of Ebco compact room fittings that inspires and enables her to do a lot more with her life. A similar theme follows in the kitchen fittings film, where a young man who never stepped into the kitchen becomes an ace cook, thanks to Ebco kitchen fittings. The brand signs off with the promise that the fittings will change one’s life just like it changed the lives of the protagonists and the message: Live Effortless.
Their stories are narrated by the respective voice overs in simple, rhyming English poetry.
Ramanuj Shastry, Managing Partner & Creative Chairman, Infectious Advertising, said, “There is no rule that says a product demo has to be boring. In fact, some of the best adverts are product demos that are enjoyable and engaging. Our films use ‘product demo’ into fables of two very different people whose lives changed completely after installing Ebco fittings. We used limericks as a mode of narration to add intrigue and enjoyability to the adverts.”
Ashish Naik, ECD, Infectious Advertising, added, “Every Ebco product is like a work of art. What this film does perfectly is show how Ebco’s fittings can make life wonderful.”
“We are thrilled to launch the ‘Ebco Fittings – They Change You’ campaign, which innovatively showcases how a positive experience can be transformative. Moving beyond functionality of products, our aim was to create a campaign that our audiences can easily relate to. We are excited to share our ‘Compact Room’ and ‘Kitchen Fittings’ campaign with our customers and invite them to explore a world of design possibilities,” said Rajesh Nair, Director – Sales & Marketing, Ebco.
Credits
Client: Ebco
Client Spokesperson: Rajesh Nair, Director – Sales & Marketing
Agency: Infectious Advertising
Founding Partners: Nisha Singhania, Ramanuj Shastry
Creative Team: Ramanuj Shastry, Ashish Naik
Production House: Fingerprint
Director: Jeet Lotia
Feedback: [email protected]
