Gurugram: Efficacy Worldwide, the integrated marketing communication agency, has revamped its top management. Naazda Hussain Khan, who joined Efficacy in June this year as Senior Vice President-Business Development has been elevated to the role of Co-founder. She will continue to drive business growth for the overall group as Chief Growth Officer. Sapna Sharma has been made the COO (Chief Operating Officer) to manage the overall business operations. Prior to this, Sapna was the chief business officer and drove the business delivery vertical.
Khan has a dynamic experience of 18 years in building brands and business development at scale. She has worked with leading companies, including Sherpas Software Pvt Ltd, HT Media Ltd., Reliance Entertainment, Star India Pvt Ltd, Outlook India Pvt Ltd etc. In her new role, she will be responsible for new business development. She will focus on business growth by creating strategies for new market levers to maximise sales momentum.
Khan comes with great industry linkages and deep connections within the space. During her career span until now, she has spearheaded innovative promotional campaigns and brand building activities and have accelerated business growth. Her strategic planning and implementation have made her win several key mandates. Before joining Efficacy, she was in a leadership role at Sherpas Software Pvt Ltd as Senior Vice President for Business Development. She has expertise in scaling business through the use of social media, content, and e-commerce, and has a proven track record of building brands endorsed by millions of users now.
Commenting on the appointment, Vishnu Sharma, Founder & CEO, Efficacy Worldwide said, “I’m extremely excited to have Naazda on board. She brings meaningful connections from the industry. We’re looking forward to forming a stellar team under her mentorship. With her on board, we are looking forward to 10X growth in our revenues for the next fiscal year. And the foundation of a bright future is being laid now. I am confident that with Naazda at the helm of business development and growth, the team will be able to add tremendous value to the overall business.”
Naazda Hussain Khan, Co-Founder & Chief Growth Officer, Efficacy Worldwide said, “I am delighted to be leading the business development and business growth at Efficacy Worldwide. We are ready to create a meaningful impact on the entire marketing and branding space. With the rise in internet penetration and mobile telephony, brands and corporates are looking to become relevant across all platforms, including mobile and outdoor. It holds for newer markets in tier 2 and 3 regions too.”
“With business growth, we will offer the most engaging client experiences that will take brands ahead of anything else in the market right now. We are ready for the task ahead of us.”
Gurgaon based Efficacy Worldwide boasts of in-house ad-tech capabilities across programmatic and influencer marketing space in addition to offering complete communications planning under one umbrella. This unique offering becomes an extended marketing arm for the clients rather than just being one of the many service providers that the client Marcom leaders have to engage with for deliveries.