The much-awaited assembly elections for five Indian states were declared yesterday. BJP claimed the majority in Uttar Pradesh and Uttarakhand. While the Aam Aadmi Party marked a historic electoral win in Punjab in over four decades. BJP retained power in Manipur and Goa as well. The election counting day is considered to be one of the crucial days for news channels in the country in terms of viewership and revenue, hence they left no stone unturned to garner eyeballs to their respective channels.
The Hindi and English news channels ran multiple live streaming ranging from 2-7 on their YouTube channels during counting day. Most of the news channels started live streaming around 6 am which continued till 9 pm. The concurrent viewership of the channels which began at a slow pace started picking up between 8 am to 4 pm, the highest number of concurrent views were registered during this period.
Hindi News Channels
ABP News ran five live streams during the counting day which were dedicated to Elections live updates. The total views of the live streaming stood at 1,573,524 views. Around 6:30 am, the live concurrent views were at 14K, at 8 am ABP News had live concurrent views of 155K and around 10 am it peaked at 252K. At 4:30 pm it stood at 58K.
Aaj Tak had 7 live streams during the election counting day. The election live update had a concurrent view of 170K around 5:30 pm.
Republic Bharat had a total view of 11 lakhs and had 7 live streaming. Around 8 am the channel had a live concurrent view of 90K. By 10 am it peaked at 113K. By 1 pm it clocked 47K live concurrent views.
Times Now Navbharat had a live concurrent view of 2K around 10 am around 2:30 pm it peaked at 4K.
News 18 India ran 4 live streams during the election counting day and the total views stood at 122K. Around 8 am, the channel had concurrent views of 17K which peaked at 109K by 2:30 pm and by 4:30 it stood at 119K views.
Zee News ran 7 live streams during the day. Around 10 am the concurrent views of Zee news stood at 57K. It witnessed a peak at 1 pm with 188K around 2:30 it registered a concurrent view of 108K and by 4:30 it dipped to 41K.
India TV ran 3 live streams, the total views of the live streaming stood at 83 lakhs, around 8 am the channel had a concurrent view of 59K and by 10 it increased to 92K. The YouTube live concurrent views stood at 2.6 million around 4:30 pm.
TV9 Bharatvarsh had 4 live streaming for the election counting day and the total views stood at 36 lakhs. The channel witnessed peak concurrent views around 4:30 pm- 3.5 million.
NDTV India clocked total views of 10 million and ran 5 live streams. The concurrent views stood at 41K around 8 am by 10 am it was at 91K.