• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Sunday, January 24, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Brand Stories

Emami Healthy & Tasty ropes in Divya Dutt to ask all of India to #CookForOurHeroes

by Editorial
May 18, 2020
in Brand Stories, Featured
2 min read
Emami Healthy & Tasty ropes in DivyaDutt to ask all of India to #CookForOurHeroes
Share Share ShareShare

Emami Healthy & Tasty, the edible oil brand of Emami Agrotech Ltd has launched a touching campaign #CookForOurHeroes, with Foxymoron as their digital media partner.   The campaign features Divya Dutta and others sharing warm food in a tiffin box with essential workers, as a gesture of ‘thank you’ for their silent but significant contribution in helping society fight against COVID-19.

Some heroes don’t wear capes, they just show up to work even during a pandemic. These emerging heroes are our apartment security, delivery agents, and sanitation workers who continue to do their duty, despite the serious health risks that the pandemic poses while we stay in the comfort of our home. The brand Emami Healthy & Tasty has always focused on communication that has tugged effectively at people’s emotional touchpoints and now in it’s the latest campaign, the brand, encourages people to give back to these heroes by sharing a home-cooked meal with them.  A simple thoughtful and heartwarming gesture of gratitude.

Prachi Bali
Prachi Bali

Speaking on the concept and execution of the campaign, Prachi Bali, Business Head – North, FoxyMoron said, “Empathy and gratitude are what brands need to be more vocal about. It’s what we could use more of as a society especially now considering the circumstances we are in. Food brings people together and we wanted to portray this act of sharing as an antidote to the stress we are dealing with, as a nation. From a campaign perspective, our data showed us that people are actively engaging in conversations about, contributing to helping the needy, conveying thank you messages via artwork, innovative videos, and messages on social media. We felt we could go one step further by showing them a tangible way of expressing their gratitude for our emerging heroes. From a deliverables perspective, pulling off this shoot for TV and digital platforms with no crew and within the timelines, we were given was challenging to say the least. However, after seeing the final product we are happy that our effort paid off. We are grateful that our clients at Emami trusted us with this brief and were supportive of our creative strategy.

In addition to the video, FoxyMoron has also executed a social media campaign for #CookForOurHeroes.

Credits:

Brand: Emami Healthy & Tasty

Talent Partner: Pollen

Production House: The Rabbit Hole

Creative Director: Prashant Nair

Director: Dipro Ghoshal

Producer: Vivek Kumar

Post Production: Vishwajit Mane, Kartik Mallapur

Account Director: Shikha Piplani

Facebook: 

Giving food is the greatest act of humanity. We at Emami salute the real heroes and urge each one of us to show our love…

Healthy & Tasty Foods ಅವರಿಂದ ಈ ದಿನದಂದು ಪೋಸ್ಟ್ ಮಾಡಲಾಗಿದೆ ಶನಿವಾರ, ಮೇ 2, 2020

Youtube:

Tags: #CookForOurHeroesDivya Dutta ActorEmami Agrotech campaignEmami Agrotech LtdEmami Healthy & TastyFoxyMoronPrachi Bali FoxyMoron

Related Posts

Pune Devils Cricket team partners with Mzaalo for Abu Dhabi T10 League 2021
Featured

Pune Devils Cricket team partners with Mzaalo for Abu Dhabi T10 League 2021

by Editorial
January 23, 2021
0

Mumbai: Mzaalo, a blockchain-based video and entertainment ecosystem, announced today partnered with the Pune Devils cricket team and will lead...

Read more
Maruti Car Range was the top brand in Print during Y 2020 followed by Hero Two Wheelers
Exclusive

Maruti Car Range was the top brand in Print during Y 2020 followed by Hero Two Wheelers

by Aboli Kadam
January 23, 2021
0

TAM shared its report on Mirroring 2020 for Print Advertising. The report talked about Advertising Overview in Print, Ad Innovations...

Read more
Times Network Contemplates Legal Action in BARC TRP Scam

Times Network Contemplates Legal Action in BARC TRP Scam

January 22, 2021
Justice Gita Mittal named Chairperson of Broadcasting Content Complaints Council

Justice Gita Mittal named Chairperson of Broadcasting Content Complaints Council

January 22, 2021
Focus 2021: Future is Hybrid for us

Focus 2021: Future is Hybrid for us

January 22, 2021
Zing will look at strong content partnerships which will go well with the new normal and help bring change in the society: Pankaj Balhara

Zing will look at strong content partnerships which will go well with the new normal and help bring change in the society: Pankaj Balhara

January 22, 2021
The platform was launched with a vision of filling the existing gap in the digital entertainment space: Sudip Mukherjee, Biiggbang Amusement

The platform was launched with a vision of filling the existing gap in the digital entertainment space: Sudip Mukherjee, Biiggbang Amusement

January 22, 2021
Maruti Car Range was the top brand in Print during Y 2020 followed by Hero Two Wheelers

TAM AdEx: LIC topped among both advertisers and brands on Radio during 2020

January 22, 2021

Subscribe to Newsletters

Trending

Vishal Gondal, Founder & CEO, GOQii
Exclusive

We are committed towards PM Narendra Modi’s vision of being ‘Atma Nirbhar’ and producing in India: Vishal Gondal

by Kalpana Ravi
January 23, 2021
0

We are committed towards PM Shri Narendra Modi’s vision of being ‘Atma Nirbhar’ and producing in India. Vishal Gondal, Founder...

Varun Narang quits Disney+ Hotstar and joins Fox Corp as Chief Product Officer

Varun Narang quits Disney+ Hotstar and joins Fox Corp as Chief Product Officer

January 23, 2021
Times Network Contemplates Legal Action in BARC TRP Scam

Times Network Contemplates Legal Action in BARC TRP Scam

January 22, 2021
ABP Network forays into creative content business with ‘ABP Studios’

ABP Network forays into creative content business with ‘ABP Studios’

January 22, 2021
CRED Data reveals that post-covid-19, India's top spenders are getting smart about credit usage

CRED Data reveals that post-covid-19, India’s top spenders are getting smart about credit usage

January 23, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.