Mumbai: Endemol Shine India, a leading content production company, has partnered with Nepal’s K Films and ME 2 Films to jointly produce the second season of the world’s highest-altitude fashion show — Mt. Everest Fashion Runway. The fashion show will kickstart in September 2021, will be organized at an altitude of over 5,800 meters in the Mt Everest region in -30-degree temperature and less than 50% oxygen present in the atmosphere.
The much-loved Season 1 of the show, which took place at the Kalapatthar in the Everest Base Camp in January last year, was themed around climate change and created a lot of buzz with its range of sustainable fashion showcased by participants from 18 countries. Nepal was also awarded a new Guinness World Record for hosting the ‘Highest Altitude Fashion Show’ on land ever.
The fashion show is the brainchild of Pankaj K Gupta, CEO of K Films who is also mentoring the contestants walking up the Everest and is organized by Ramila Nemkul, the COO of K FIlms, and Riken Maharjan, the CFO of K Films. The series is being directed by Shruti Anindita Vermaa and Amitabh S Verma of ME 2 Films.
The new season will take the message of sustainable living a notch higher as the expedition will promote the use of organic and biodegradable fabrics, focus on saving more than 50,000+ liters of water in the Himalayan region by using water-less technology for bathing and washing clothes, and also plant trees to neutralize the carbon footprint left behind by the event with the help of the environmental researchers.
“At Endemol Shine India, we’re always striving to surprise our audiences with thrilling, entertaining, and out-of-the-box television viewing experiences that drive home an important global message. We are excited to partner on this vision with K Films of Nepal and ME 2 FILMS for Season 2 of Mt Everest Fashion Runway. We hope the audiences enjoy this unprecedented coming together of fashion and adventure shot in the lap of the beautiful Himalayas. ” said Abhishek Rege, CEO, Endemol Shine India.
“We are happy to partner with Endemol Shine India and ME 2 Films under the guidance of Mr. Abhishek Rege to combine our expertise and experience to create the impossible. We look forward to Season 2 of the show and hope to create many more records as we move further with this project.” Said Pankaj Guptaa, Mentor of the Fashion Runaway.
“In my entire span of directing shows across platforms and genres, I have never come across content that is quite so breathtakingly challenging. You are at a height where nothing is in your control and you don’t quite know what’s going to happen next, nothing could be more thrilling!” said Shruti Anindita Verma, the Managing Director of ME 2 Films who also steps in as the Series Director of this prestigious series.
Season 2 of the Event and Season 1 of the Reality show Everest Fashion Runway kick starts in September 2021.