Mumbai: ENO, an antacid brand, has announced National Award-winning actor Vicky Kaushal as its new brand ambassador, marking a pivotal chapter in the brand’s half-century legacy. Known for its fast and effective relief from acidity, ENO has remained a trusted name across Indian households, empowering consumers to enjoy their favorite foods without discomfort.
The partnership launches with a high-impact, 360-degree multimedia campaign that positions ENO as the go-to solution for fast relief from acidity. In the campaign, Vicky Kaushal appears as ‘Jaadugar Samrat’—a charismatic magician whose dazzling act hits a snag due to sudden acidity. As the crowd’s attention begins to fade, ENO steps in to save the day, showcasing its rapid action and reaffirming its relevance in everyday moments.
With this campaign, ENO reiterates its commitment to delivering fast, reliable, and effective acidity relief, further entrenching its position as India’s most loved and widely distributed antacid. The creative narrative highlights how even the most engaging experiences can be interrupted by acidity—and how ENO delivers when it matters most.
Bineet Jain, Category Head – Digestive Health, Haleon India, said, “For generations, Indians have relied on ENO for fast and effective relief from acidity, making it a household name. Our continued leadership in the category is a testament to this unwavering trust. ENO champions one’s appetite for life and we want to ensure that everyone can continue to enjoy their favourite food without the worry of discomfort. This campaign reaffirms ENO’s promise of quick relief, and we found the perfect partner in Vicky Kaushal—an actor who, much like ENO, resonates across generations. As a brand that is truly a ‘Bharat’ brand, Vicky’s authenticity and wide appeal make him the perfect voice to communicate ENO’s legacy of trust and effectiveness.”
Vicky Kaushal, sharing his excitement about the association, added, “In a country that loves food, ENO is a trusted ally for Indians. I’ve experienced first hand the fast and assured relief ENO brings, letting me savour my favourite food without hesitation. I loved donning the role of a magician in the new ENO campaign and had fun doing it with Shoojit and his team. I am proud to be associated with a brand that Indian families have trusted for generations.”
Conceptualized by Ogilvy, the campaign spans television, digital, print, outdoor, and social media. The ad film cleverly blends Vicky’s natural charisma with ENO’s quick-action ethos in a visually striking manner.
Sujoy Roy & Nitin Srivastava, Chief Creative Officers – North, Ogilvy, said, “ENO gets to work in just six seconds, so we thought, why not bring that speed and wonder to life with an ad film that looks like a real magic show. We gave Vicky Kaushal a look of a charismatic magician, and in the middle of the classic ‘body separation’ act, the real trick wasn’t just separating a man in two halves with a spell—it was making acidity disappear! The film showcases ENO’s ability to deliver rapid comfort when it matters most.”
Available in powder and chewable formats across a range of refreshing flavors, ENO continues to lead with innovation—not only in its formulation but also in its approach to consumer engagement. With this new campaign, the brand reinforces its commitment to staying culturally relevant, resonant, and always ready to help India stay acidity-free.
