New York: The One Club for Creativity announces that Epic Games, developer of Fortnite and Unreal Engine, the world’s most open and advanced real-time 3D tool, will host five sessions on how game technology is empowering creators and redefining pipelines for VFX, filmmaking, interactive experiences and more online at Creative Week 2021, June 7-11.
The sessions, which cover games, game engines, MetaHumans, the Metaverse, and real-time virtual production, will take place each day of Creative Week at 3:00 pm EDT.
Discussions with Epic representatives, select partners, and customers will delve into how Unreal Engine and real-time technology are empowering creatives to streamline animation and VFX pipelines, leverage cutting-edge believable digital humans, develop imaginative new creative concepts and experiences and realize the rich and immersive opportunities of the Metaverse.
In addition to guest speakers from companies including R/GA, Riot Games, MediaMonks, and Manticore Games, the daily sessions will feature thought leaders from Epic Games, including Alistair Thompson, Head of the London Innovation Lab; Heiko Wenczel, Head of the Detroit Innovation Lab; Miles Perkins, Industry Manager, Film & TV at Epic Games; Rachel Stones, Business Development at Epic Games; and John Buzzell, Agencies & Brands Lead.
“Epic Games is blazing the trail of real-time technology, and we’re thrilled to have them on the Main Stage each day during Creative Week,” said Kevin Swanepoel, CEO, The One Club. “These sessions are an amazing opportunity for our global audience of creative leaders to hear directly from the company that’s shaping the future of VFX, filmmaking, and interactive experiences.”
“Creatives have always been drivers of innovation, using tools to push boundaries, set trends, and invent new forms of storytelling,” said Epic Games’ John Buzzell. “Unreal Engine gives you the freedom to create without limits by placing collaboration and experimentation at the center of production, enabling experiences that scale to hundreds of millions of people with no compromises in quality. Great tools are also essential to building the Metaverse, which will no doubt be an exciting topic at Creative Week 2021.”
Under the banner “Connect. Provoke. Inspire.,” Creative Week 2021 will include awards shows and nearly 100 general programming panels and workshops across the Main, Agency, Educators and Awards Stages, as well as premium events on the fifth VIP Stage including the Executive Creative Summit for agency principals.
Registration and ticketing for Creative Week 2021 is now open. A Creative Week 2021 festival pass, providing access to all five days of awards shows and general sessions on the Awards, Main, Agency and Education Stages, is available in a tiered pricing structure depending upon the country of registration. Students and educators have separate adjusted ticket prices for access to Education events, general sessions and awards.
Content on the Awards Stage, including all awards ceremonies for The One Show 2021, historic ADC 100th Annual Awards, Young Ones, and Type Directors Club global competitions, is free.