Emodo, an Ericsson company providing high-impact audience, inventory and creative advertising solutions, announced a partnership with CKDelta, a member of CK Hutchison Holdings, to power more relevant ad experiences for consumers, while helping advertisers improve inventory, targeting and campaign quality through Delvify.
“Relevant advertising requires getting the right ad to the right audience segment,” said Alistair Goodman, CEO of Emodo. “In collaboration with CKDelta, Emodo will introduce solutions in Hong Kong and across the Asia and Pacific region that empower marketers with relevant, privacy-centric solutions that optimize ad effectiveness and ROI. Under the collaboration, CKDelta will apply anonymized data from mobile networks within CK Hutchison’s portfolio of companies to validate the accuracy of advertising data in programmatic environments. These validation insights will be fed into Emodo’s advanced AI engine to authenticate the accuracy and quality of audience and inventory data in real time, reducing the likelihood of advertising fraud in bidding transactions. This ensures Emodo solutions (Emodo Verified Audiences and Emodo Verified Supply) provide only verified, fraud-safe data and inventory.”
The alliance between Emodo and CKDelta further expands on the companies’ established international partnership, which debuted in the UK in 2020. In that market, these models have proven to significantly elevate the quality and accuracy of advertising data, enabling marketers to tailor messaging more effectively and make ads more relevant for consumers. Emodo’s Verified Audiences have delivered an 80% improvement in lower funnel metrics and double the upper funnel engagement rates (avg.) of non-verified audiences.
Emodo Verified Audiences and Verified Supply in Hong Kong are available exclusively through enterprise partner Delvify – Hong Kong’s leading native AI solutions specialist.
“With Emodo Verified Audiences and Emodo Verified Supply, marketers can better achieve campaign quality and relevance for their audiences,” said Charles Allard, CEO of Delvify. “We’re excited to collaborate with Emodo in this market and believe these solutions will usher in a new era of campaign connection, accuracy and quality in programmatic buying.”