Wednesday, July 15, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

Eros Investments and IIT Bombay partner to develop an AI-based script generating tool ‘Kurosawa’

by MN4U Bureau
July 20, 2022
in Featured, Media, OTT
Reading Time: 2 mins read
A A
Eros Investments
Share Share ShareShare

Eros Investments, a Global Media, Entertainment & Technology portfolio of ventures, has announced a strategic collaboration with IIT Bombay to design and develop Kurosawa, an AI-based tool for automatic script generation. Named after the celebrated Japanese film director Akira Kurosawa, Kurosawa is a ground-breaking attempt to empower the entertainment industry with cutting-edge technology to generate a full-length feature film script. The software will assist film makers in developing the plot and the script of movies. IIT Bombay will also create a whitepaper on Kurosawa for academic and research purposes. 

The teams from IIT Bombay and Eros have been collaborating on Kurosawa for over a year. Kurosawa will help identify the right genre, output logline, and synopsis and deliver a potentially hit script that can be customized further as required. In the current phase, Kurosawa can generate multiple engaging plots and scenes basis single input. For example, it can create genre-specific movie plots basis genre(s) and a short 2-3 sentence prompt. It can also create scenes in a standard screenplay format basis a brief description. 

Automatic Movie Script Generation is a subfield of Natural Language Generation (NLG). The machine can learn plot and scene generation from the pre-existing data with minimum human intervention. 

Swaneet Singh
Swaneet Singh

Commenting on the occasion, Swaneet Singh, Director, Eros Investments, said, “This association between Eros Investments and IIT Bombay is an excellent example of the amalgamation of the left and right brain. Kurosawa is a pioneering and cutting-edge technology that will revolutionize the entertainment sector. The tool will enable scriptwriters to focus on creativity and quality while doing the groundwork for them. This innovation marks a new milestone for Eros Investments that will be used as a case study in the future.”

Dean of Research and Development IIT Bombay, Prof. Milind Atrey, added, “Kurosawa will be a huge opportunity to transform the art of storytelling with proficiency and improve efficiency for content creators. We welcome collaboration with Eros investments, led by Prof. Pushpak Bhattacharyya from IIT Bombay, to provide automation to the process of scripting in the entertainment industry. As the outcome of the research, IIT Bombay will also be jointly launching a white paper on Kurosawa that will be used for academic and research purposes, further supporting the upcoming generation looking to make a mark in the industry.”

Kurosawa is based on the latest Deep Learning and Natural Language Processing technologies. It is led by Prof. Pushpak Bhattacharyya, known for his Artificial Intelligence and Machine Learning expertise, and an internationally renowned research group. He is a Professor in Computer Science and Engineering Department at IIT Bombay and is a Fellow of the National Academy of Engineering (2015) and Abdul Kalam National Fellow (2020). Prof. Bhattacharyya is supported in this project by the students from IIT Bombay who are a part of the curriculum.

Tags: Ali HusseinEros InvestmentsIIT BombayKurosawaMilind Atrey

RECENT POSTS

Zee 5 expands its KidZ universe with mythical animation, Shivlok Ke Kundakka Mandakka
OTT

Zee 5 expands its KidZ universe with mythical animation, Shivlok Ke Kundakka Mandakka

July 15, 2026
0

Mumbai: KidZ on Zee 5, children’s favourite safe, fun and guilt-free screen time destination, has further strengthened its kids’ content...

Read moreDetails
P. Sridhar elevated as Director – Advertising & Marketing at Sakshi Telugu Daily
Media

P. Sridhar elevated as Director – Advertising & Marketing at Sakshi Telugu Daily

July 15, 2026
0

Mumbai: Sakshi Telugu Daily has elevated P. Sridhar as Director – Advertising & Marketing, expanding his responsibilities to include advertising,...

Read moreDetails
Kuku
Media

Kuku launches nationwide creator programmes across five languages to expand content ecosystem

July 14, 2026
0

Mumbai: Content platform Kuku has launched two nationwide creator partnership initiatives—the Kuku Kalakaar Program on Kuku FM and the Kuku...

Read moreDetails
JioStar Entertainment releases episode 4 of ‘The Collective’, decoding Bigg Boss’ enduring legacy
Media

JioStar Entertainment releases episode 4 of ‘The Collective’, decoding Bigg Boss’ enduring legacy

July 14, 2026
0

Mumbai: JioStar Entertainment has released the fourth episode of its flagship thought leadership platform The Collective, exploring the factors behind...

Read moreDetails
JioHotstar and VDO.AI enable real-time contextual advertising across CTV and OTT platforms
OTT

JioHotstar and VDO.AI enable real-time contextual advertising across CTV and OTT platforms

July 14, 2026
0

Gurugram: JioHotstar and VDO.AI have partnered to strengthen real-time contextual advertising capabilities across Connected TV (CTV) and OTT platforms, enabling...

Read moreDetails
Bodhi Tree
Media

Bodhi Tree Multimedia signs MoU with Tripura Government to boost digital media and creator ecosystem

July 14, 2026
0

Mumbai: Bodhi Tree Multimedia Ltd. has signed a memorandum of understanding (MoU) with the Government of Tripura to collaborate on...

Read moreDetails

LATEST NEWS

73% of Indian luxury customers have switched their preferred brand in the past five years: Accenture Report

94% of Indian consumers want to shop through Gen AI tools: Accenture Survey

July 15, 2026
Mediagenix

Mediagenix introduces agentic AI operating model to help media enterprises automate real-time operations

July 15, 2026

ANALYSIS

73% of Indian luxury customers have switched their preferred brand in the past five years: Accenture Report
Analysis

94% of Indian consumers want to shop through Gen AI tools: Accenture Survey

July 15, 2026
0

New Delhi: Consumers in India are increasingly open to AI agent-led shopping experiences, signalling a major shift in how products...

PEOPLE

Dr. Karthik Narayan
People

Dr. Karthik Narayan R appointed Chairman of CII Committee on Senior Care for 2026-27

July 15, 2026
0

Chennai: Dr. Karthik Narayan R, Founder and Managing Director of Athulya Senior Care, has been appointed Chairman of the Confederation...

MARKETING

Cera Sanitaryware names Kriti Sanon Brand Ambassador, unveils new brand campaign
Marketing

Cera Sanitaryware names Kriti Sanon Brand Ambassador, unveils new brand campaign

July 15, 2026
0

New Delhi: Cera Sanitaryware Ltd. has appointed actor Kriti Sanon as its brand ambassador and unveiled its new integrated brand...

Subscribe to Newsletters

ADVERTISING

Ajay Vikram named Audio & Radio Jury President for LIA 2026
Advertising

Ajay Vikram named Audio & Radio Jury President for LIA 2026

July 15, 2026
0

Mumbai: LIA has announced the appointment of Ajay Vikram, Chief Creative Officer, Publicis Groupe South East Asia, as Jury President...

PRINT

Divya Bhaskar marks 23 years with landmark edition featuring Gujarat’s 50 most influential personalities
Print

Divya Bhaskar marks 23 years with landmark edition featuring Gujarat’s 50 most influential personalities

June 22, 2026
0

Ahmedabad: Celebrating 23 years of publication, Gujarati daily Divya Bhaskar has unveiled a special commemorative edition that brings together 50...

AUTHOR'S CORNER

Marketing Automation vs Human Creativity: Finding the Sweet Spot
Authors Corner

Marketing Automation vs Human Creativity: Finding the Sweet Spot

July 15, 2026
0

Marketing in today’s world is moving faster than ever. Brands are using artificial intelligence automation tools, predictive analytics and CRM...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Network18 Defies Ad Slowdown, Clocks 10% Revenue Growth as Industry Shrinks

Network18 Reports 10.3% Revenue Growth in Q1FY27 Despite Market Headwinds; Operating Revenue Touches ₹516 Crore

July 15, 2026
73% of Indian luxury customers have switched their preferred brand in the past five years: Accenture Report

94% of Indian consumers want to shop through Gen AI tools: Accenture Survey

July 15, 2026
Mediagenix

Mediagenix introduces agentic AI operating model to help media enterprises automate real-time operations

July 15, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.