Mumbai: Eros Now, a leading over-the-top (OTT) South Asian entertainment platform owned by Eros STX Global Corporation (NYSE: ESGC) (“ErosSTX” or “the Company”), a global entertainment company, announced its partnership with Australia’s most diverse broadcaster – Special Broadcasting Service (SBS). With this partnership, SBS On-Demand platform viewers will get access to the Eros Now Channel with a selection of Bollywood Movies.
According to the Australian Bureau of Statistics, the Indian population has significantly increased in Australia in recent years, with Hindi and Punjabi making it to the top 10 languages spoken in the country*. This has contributed to the growth in popularity of Cricket and Bollywood amongst the native Australians as well as South Asian communities, including the Indian community in Australia. Besides, Eros Now has seen an upsurge in consumption in Australian markets primarily from the South Asian diaspora through its previous partnerships with Apple TV and Abu Dhabi T10 tournament. Owing to its striking diversity and strong demand for Indian content, the association with SBS will further help Eros Now deepen its consumer footprints in the Land Down Under.
Commenting on the announcement, Ali Hussein, CEO of Eros Now, says, “Australia and India enjoy a strong connection through their shared colonial history, Cricket, Bollywood and Tourism. And the bond has only strengthened over the years. Through our partnership with SBS, we will further expand our presence and provide the Australian audience with premium Indian films and original series they have been looking for. The synergies brought by both Eros Now and SBS will cater to the growing Indian entertainment consuming audience in Australia.”
Haidee Ireland, Channel Manager of SBS On Demand, shared, “We are delighted to bring a hand-curated selection of some of the most exciting and entertaining Bollywood movies from Eros Now to SBS On Demand for our viewers, as part of our continued commitment to showcase the best movies from all over the world and grow our multilingual services and audiences on SBS On Demand.”
SBS On Demand is Australia’s most distinctive streaming destination. With over 11,000 hours of premium content, SBS On Demand gives Australians free, unlimited access to thousands of the world’s best programs and movies. Bollywood films from ErosNow, including Manmarziyan, Tanu Weds Manu Returns and Raanjhana will now be available on SBS On Demand.
