• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Thursday, July 7, 2022
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Featured

Estée Lauder India launches first location-based, blockchain-enabled campaign

by Editorial
June 23, 2020
in Featured, Marketing
Reading Time: 2 mins read
Estée Lauder India launches first location-based, blockchain-enabled campaign
Share Share ShareShare

Mumbai: Isobar India, the digital agency from the house of Dentsu Aegis Network (DAN), launched the first-ever location-based, blockchain-enabled campaign in the beauty category for Estée Lauder (ELC). The campaign aimed to drive sales of the brand’s new ‘Double Wear Stay-In-Place Foundation’.

Spearheaded by Isobar India, the campaign leveraged Blockchain Technology (powered by IBM) to introduce a new level of data transparency and data confidence. This was clubbed with accuracy over the complete campaign delivery while also protecting confidential data.

The campaign targeted the brand’s affluent audience pegging on real-time data signals such as lifestyle indicators and content consumption patterns. Not only that but the blockchain data audit also validated the accuracy of the information used to verify the audience. The interactive banners that were dynamically customized for every user based on her location and the above signals, displayed the nearest stores she could walk into and buy her perfect shade. Thus, engaging and inspiring them to be trusted brand evangelists.  Simply put, the brand only paid if the ad was shown at the right location and at the right time using the accuracy of real-time geo-targeting and measurement of walk-ins, aided by blockchain.

Speaking on the campaign, Team Estée Lauder India said, “We wanted to communicate two key messages through this campaign. One was that every Indian woman can find a perfectly matching shade of foundation from more than 40 shades that Estee Lauder has, and second, that our state-of-the-art iMatch™ Digital Shade Finder can help her find that shade with ease. The ad that was created, allowed users to identify the shade virtually on the screen and find the right foundation to match it flawlessly. This was an innovative engagement that put across our message at the right place and at the right time. It has created curiosity, leading to higher walk-ins at our stores.”

Shekhar Mhaskar
Shekhar Mhaskar

Shekhar Mhaskar, Chief Growth Officer, Isobar India commented, “Isobar has always been at the forefront when it comes to deploying the latest technology and innovations to achieve the brand’s business goals. It is our privilege to have devised this campaign for a brand like ELC, which is tech-forward and always open to new ideas.”

Prachi Karan

Prachi Karan

“We are extremely happy and proud to have executed an industry-first (in the beauty category) campaign with Estee Lauder. This has been the first time that a prestigious beauty brand leveraged hyper-location targeting on the back of Blockchain Technology, ensuring authenticity and transparency throughout the campaign. The rich media deployment in creatives has also helped the brand achieve an impressive consumer engagement rate,” added Prachi Karan, Senior Director – Media, Isobar India.

The campaign garnered a 2.5x increase in footfalls as compared to the industry benchmark. Overall, the promotion led to a growth of average sales by 35% in the Double Wear Stay-in-Place Category across all free-standing stores, and growth of average sales by 62% across Specialty Multi-Stores like Nykaa Luxe and Sephora.

Campaign Credits

Mohammed Bangi, Senior Media Manager

Dhawal Prajapati, Associate Director – Media Buying

Caesar Credo, Senior Media Executive

Allwyn Johnson, Senior Executive Ad Operations

Sameer Chauhan, Executive Ad Operations

Tags: Blockchain TechnologyDigital Shade FinderDouble Wear Stay-In-Place FoundationEstée Lauder IndiaIsobar IndiaPrachi Karan Isobar IndiaShekhar Mhaskar Isobar India

Related Posts

50 pc marketers underspend on media plans to get maximum ROI: Nielsen Report
Featured

50 pc marketers underspend on media plans jeopardizing maximum ROI: Nielsen Report

by Editorial
July 7, 2022
0

Nielsen released its first-ever ROI Report, which identified gaps in marketers’ budgets, channels and media strategies that are compromising returns...

Read more
Colors Bangla gears up for double blockbuster premieres starting July 31st
Featured

Colors Bangla gears up for double blockbuster premieres starting July 31st

by Editorial
July 7, 2022
0

Colors Bangla gears up for blockbuster premieres starting this month followed by a double on Colors Bangla Cinema for the...

Read more
TDS on influencer freebies: Move recognises creator economy, enforceability in question

TDS on influencer freebies: Move recognises creator economy, enforceability in question

July 5, 2022
Axis My India

57% Indians consider the brand’s reputation while making a purchase: Axis My India CSI Survey

July 4, 2022
Sandeep Kuriakos

How to enhance your online campaign, cut ad spends and hit the ball out of the park!

July 4, 2022
Has the edtech bubble burst?

Has the edtech bubble burst?

July 4, 2022
Weekend Rewind: #SudhirChaudhary, Eknath Shinde, Stranger Things, Amber Heard

Weekend Rewind: #SudhirChaudhary, Eknath Shinde, Stranger Things, Amber Heard

July 2, 2022
Dalbir Singh: Sikh Park’s Creative Spark  

Dalbir Singh: Sikh Park’s Creative Spark

July 2, 2022

Subscribe to Newsletters

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai - 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

Medianews4u.com © 2019 - 2022 All rights reserved.