New Delhi: Eureka Forbes has launched its latest campaign, ‘Ghar Ka New Favourite’, featuring actor Shraddha Kapoor to showcase the Forbes SmartClean Robotic Vacuum Cleaner and its AI-powered cleaning capabilities.
Built around the thought “Ghar Ka New Favourite,” the campaign draws on the insight that while Indian households value a chakachak clean home, maintaining it requires considerable time and effort. The campaign positions Forbes SmartClean as an indispensable part of modern homes by taking over everyday cleaning through intelligent automation and hands-free functionality.
The campaign film uses Shraddha Kapoor’s relatable screen presence to demonstrate how AI-powered cleaning and self-maintenance can simplify household chores. By handling routine cleaning with precision and consistency, the robotic vacuum cleaner is positioned as a technology-led companion that gives consumers more time for other priorities.
As Indian consumers increasingly adopt smart home solutions, Eureka Forbes is focusing on combining technology with cleaning performance to make everyday home maintenance more convenient. Through ‘Ghar Ka New Favourite’, the brand aims to reinforce Forbes SmartClean’s role in helping households maintain consistently clean homes with minimal manual intervention.
Speaking about the campaign Anurag Kumar, Chief Growth Officer, Eureka Forbes, said, “Indian homes are dynamic and constantly bustling with family members moving around, children at play, and changing routines, leaving little time for everyday cleaning. As consumers increasingly adopt smart home solutions, they are looking for technology that seamlessly adapts to the way they live. Through ‘Ghar Ka New Favourite’, Forbes SmartClean is positioned as an intelligent cleaning companion that effortlessly navigates around people and furniture while keeping homes chakachak clean with minimal intervention. The campaign reflects our commitment to delivering smart, hands-free solutions that make everyday living easier and give families more time for what matters most”
At the core of the campaign is Forbes SmartClean, which features LiDAR 3.0 AI Navigation to map homes and enable systematic cleaning while navigating furniture and obstacles. The robotic vacuum cleaner also comes with AI Tru-Visual obstacle detection, 99.9% dirt vacuuming, automatic dust emptying, mop cleaning and hair cutting technology, designed to provide a hands-free cleaning experience.
The product is designed for Indian households and includes germ-free wet mopping, with the mop automatically washed using 50°C hot water and dried with 60°C hot air after each cleaning cycle.
Forbes SmartClean also features Mop Extend Technology and extra-long corner brushes, enabling the device to clean along edges and reach difficult spaces.
