New Delhi: Eveready Industries India Ltd., India’s leading battery and flashlight brand, has introduced a new and improved Carbon Zinc battery—marking a significant leap in performance and reliability. Backed by 3X Electrolytic Manganese Dioxide (EMD) power, the new battery offers an enhanced shelf life of up to three years and undergoes 300 rigorous performance tests to meet the brand’s high standards of quality assurance.
The launch is supported by a nationwide TVC campaign that highlights Eveready’s legacy of innovation and its continuous efforts to deliver dependable power solutions for everyday needs. The new product is designed to power a wide range of household devices with greater efficiency, durability, and safety.
Speaking on the occasion, Anirban Banerjee, Senior Vice President and SBU Head (Batteries and Flashlights), Eveready Industries India Ltd., said, “Eveready holds a leadership position in India’s dry cell battery industry, especially in the Carbon Zinc segment. This launch aligns with our continuous endeavour to offer dependable and durable power solutions to consumers. The latest product offering highlights Eveready’s sheer commitment towards catering to the evolving needs, adding value and becoming a trustworthy power source for various household applications.”
With a market share exceeding 50% in the dry cell battery industry, Eveready continues to lead through innovation and a sharp focus on consumer-centric advancements. The new Carbon Zinc battery is a key pillar in this strategy, offering:
- 3X EMD Power for enhanced energy output
- Up to 3 years of shelf life for extended usability
- Anti-leak technology for device protection
- Affordable pricing at ₹18 per unit, available in packs of 10
This next-generation product underscores Eveready’s mission to provide safe, long-lasting, and cost-effective power, while also reinforcing the brand’s stronghold in the Carbon Zinc segment—a critical driver of its market leadership.
