Pravis, founded by ex-Momspresso leaders Vishal Gupta and Prashant Sinha, has acquired a major stake in StreamO, India’s innovative ad-tech gaming platform, aiming to tap into the growing gaming market and target GenZ.
StreamO, founded in 2021 by Tushaar Garg, connects brands with gamers and viewers globally, tapping into a vast network of over 20,000 gamers and a GenZ subscriber base exceeding 300 million. With global video content on platforms like YouTube reaching 120 billion hours of viewership in 2022 and India’s consumption rates doubling the global average, there are immense and underexplored opportunities for brand engagement.
After exiting Momspresso to Honasa (Mamaearth), Vishal and Prashant founded Pravis, a growth marketing firm emphasizing organic brand growth. Now, as StreamO co-founders, they aim to apply their internet product and influencer expertise to the gaming sector.
Vishal Gupta, now Co-Founder of StreamO, comments on the unique challenge presented by the GenZ audience, “Gaming presents an unprecedented opportunity to reach the GenZ audience, a demographic that is notoriously difficult to engage through traditional media. With StreamO, we are positioned uniquely to leverage the explosive growth of live gaming platforms and the passionate GenZ communities they nurture. Tushaar is one of the thought leaders in the gaming space in India and we are delighted to partner with him in this journey”.
Prashant Sinha, also Co-Founder, reflects on his experience and future plans, “Drawing from our learnings from Momspresso’s MyMoney platform, we understand the dynamics of micro-influencer and brand interactions very well. With StreamO, we aim to apply these insights to expand and deepen our brand engagements by 10X in the next 12 months. StreamO’s innovative methods are in perfect alignment with Pravis’ vision for the future of this industry and we are excited about the possibilities this partnership with Tushaar opens up.”
Tushaar Garg, Founder and CEO of StreamO, highlights the company’s achievements and upcoming goals, “StreamO has already set a benchmark in the gaming community by fostering authentic connections between brands and gamers. With the addition of Vishal and Prashant, we are excited to propel this success to new heights. Their expertise in influencer marketing and strategic brand partnerships will be instrumental in accelerating our growth and business.”
StreamO has collaborated successfully with brands like Netflix, Amazon Prime Video, Intel, Sony PlayStation, and Spotify, leading to over 100 brand engagements.
The Pravis partnership will boost StreamO’s influence in connecting brands with GenZ gamers and innovating live gaming sponsorships.
