Jaskaran Singh Kapany has been appointed as Chief Marketing Officer of Xiaomi India.
Prior to joining Xiaomi India, Jaskaran held the position of Head of Marketing at Paytm for nearly 6 years. Under Jaskaran’s leadership, Paytm’s user base reached 350 million+ strong. He was instrumental in closing multi-million $ deals like BCCI Cricket, IPL, Media/Advertising deals to take Paytm to the masses as part of a structured marketing strategy.
He had a more than 6 years stint with ICICI Prudential Life Insurance Company as VP – Marketing & eCommerce. He spearheaded Brand Development & Communication across multiple categories: Corporate, Retirement, Child, Wealth & Products.
He was associated with JWT as Senior Account Director. He was responsible for the launch of Reliance Money in India– a comprehensive electronic online transaction platform offering a wide range of asset classes. He was also responsible for launching India’s first-ever Mutual Fund ‘Investor Education’ programme, dispelling myths that deterred consumers from investing in MF’s.