Mumbai: Excellent Publicity, an ad-tech SaaS agency, has announced the launch of a pro bono consultation initiative aimed at guiding and mentoring early-stage businesses across India. The move underscores the agency’s commitment to supporting entrepreneurship and nurturing the country’s growing startup ecosystem.
With over 13 years in the advertising industry, Excellent Publicity has observed the challenges startups face in building visibility within crowded markets. To address this gap, the agency will offer free strategic consultations to startups less than a year old or those generating under ₹1 crore in annual revenue.
“At the beginning of our own journey, we had no one to turn to,” said Vaishal Dalal, Co-founder of Excellent Publicity, who will personally lead the initiative. “Within our first 10 months, we faced setbacks and financial losses that nearly broke us. We were fortunate to rebuild, but not everyone gets that chance. This program is our way of ensuring that new entrepreneurs don’t feel as alone as we once did.”
The initiative will offer daily one-on-one sessions focused on brand building, marketing, and business growth strategies. By providing practical guidance at a crucial early stage, the program aims to reduce the high startup failure rate and help founders gain clarity and confidence. Eligible businesses can register for their session via the “Startup Consultation” page on Excellent Publicity’s website.
“This isn’t about profits, it’s about purpose,” Vaishal added. “One entrepreneur finding their way forward can spark jobs, opportunities, and growth for many others. We want to create that ripple effect.”
The consultations will be offered with no commercial obligations, allowing entrepreneurs to freely implement the insights they receive. While initially designed as a one-time initiative, Excellent Publicity has expressed openness to scaling the program further based on its impact.
Through this effort, Excellent Publicity continues to strengthen its role as a purpose-driven agency that blends technology, creativity, and mentorship to empower India’s next generation of business leaders.
