New Delhi: EyeQ Comms has announced its collaboration with IDEA (Inclusive Divyangjan Entrepreneur Association) as the official communications partner to drive a nationwide campaign focused on accessibility and inclusion for persons with disabilities. The strategic partnership aligns with the vision of the Sugamya Bharat Abhiyan — further strengthening efforts to create an inclusive and barrier-free environment across India, with a strong focus on initiatives led by the Government of Delhi.
The campaign aims to amplify awareness, foster dialogue, and mobilise stakeholders across public and private sectors to prioritise accessibility as a fundamental right. Through integrated communication strategies, storytelling, and advocacy, the partnership will spotlight the lived experiences of persons with disabilities while promoting actionable change in infrastructure, digital access, and public services.
Mallikarjuna Iytha, Founder & CEO, IDEA, said, “Accessibility is not just a social imperative, it is a powerful economic driver. Enabling the inclusion of persons with disabilities expands workforce participation, unlocks new markets, and contributes meaningfully to GDP growth. This campaign is a step forward in ensuring that inclusion becomes both a moral responsibility and an economic priority across sectors.”
Fahad Talha, Founder, EyeQ Comms, said, “Through this partnership, we aim to bring powerful narratives to the forefront and create a sustained impact. Communication plays a critical role in shifting mindsets, and this initiative will help bridge awareness with action.”
Neena Biswal, Founder, EyeQ Comms, said, “At EyeQ Comms, we believe communication can be a catalyst for meaningful change. Partnering with IDEA allows us to not only amplify voices that matter but also build a strong ecosystem where accessibility is embedded in every conversation, policy, and practice.”
The campaign will roll out through a mix of digital, on-ground, and media-driven initiatives — engaging policymakers, corporates, and communities to contribute toward building a more inclusive India. It will also support ongoing efforts under Sugamya Bharat Abhiyan to transform cities like Delhi into accessible and inclusive urban spaces.
This collaboration reinforces a shared commitment to ensuring that accessibility is a core pillar of development and progress — not an afterthought — as India continues its journey toward a more equitable and barrier-free society.
