Mumbai: Three from India were winners in the first annual One Asia Creative Awards, produced by The One Club Asia and announced today in a special virtual presentation.
Ogilvy Mumbai led the way with three Bronze awards and five Merits, followed by Famous Innovations Mumbai with one Bronze and three Merits. Chrome Pictures Mumbai also won a Merit.
Details on winners from India are:
Bronze
- Famous Innovations Mumbai “The Applegram” for Radio Zindagi in Print & Out of Home, Brand Installations
- Ogilvy Mumbai “#NotJustACadburyAd” for Mondelez in Film & Video, Online Film & Video
- Ogilvy Mumbai “Stop The Beauty Test” for Dove in Public Relations, Media Relations
- Ogilvy Mumbai “Stop The Beauty Test” for Dove in Public Service & CSR, Corporate
Merit
- Chrome Pictures Mumbai “Pooja Didi” for Facebook in Film & Video Craft, Direction
- Famous Innovations Mumbai “The Applegram” for Radio Zindagi in Direct Marketing, Out of Home
- Famous Innovations Mumbai “The Applegram” for Radio Zindagi in Public Service & CSR, Corporate
- Famous Innovations Mumbai “The Photograph That Wasn’t” for The Photographic Society of India in Print & Out of Home, Newspaper & Magazine
- Ogilvy Mumbai “#NotJustACadburyAd” for Mondelez in Digital Craft, Creative Use of Data
- Ogilvy Mumbai “#NotJustACadburyAd” for Mondelez in Innovation, Advertising Technology Innovation
- Ogilvy Mumbai “#NotJustACadburyAd” for Mondelez in Interactive & Online, Online Advertising
- Ogilvy Mumbai “Stop The Beauty Test” for Dove in Film & Video, Online Film & Video
- Ogilvy Mumbai “Stop The Beauty Test” for Dove in Integrated, Integrated Branding Campaign
One Asia special award winners are:
- Agency of the Year: Ogilvy Pakistan Islamabad
- Independent Agency of the Year: Special Group New Zealand Auckland
- Network of the Year: Ogilvy Group
- Client of the Year: Telenor Pakistan
- Production Company of the Year: Sweetshop Auckland
- Green Award: LIFULLTokyo for its own “Bamboo Sweets”
- Best of Show: Ogilvy Pakistan Islamabad “Naming the Invisible by Digital Birth Registration” for Telenor Pakistan
- CMO Award: Telenor Pakistan for “Naming the Invisible by Digital Birth Registration”
A jury of more than 70 top creatives from 17 APAC countries and regions — as well as a handful of international creative leaders — judged this year’s entries.
A total of 19 Gold, 20 Silvers, 29 Bronze One Asia awards and 59 Merits were won by agencies and brands in 14 countries and regions. Taiwan had the most Golds with four, followed by Hong Kong-SAR and Japan with three each. The complete list of winners can be found on the One Asia Creative Awards website.
The first annual One Asia rankings will be announced on March 7, based on the number of winning entries for this year’s awards.
“After expanding The One Show Greater China Program to the whole Asia Pacific region with The One Show Asia Showcase in 2020, we launched One Asia Creative Awards with the aim to elevate the work of unique Asian cultures,” said Ma Chao, Chief Representative for what is now known as The One Club Asia office. “Using the world’s top judging standards, One Asia inspired the industry by showcasing the best creative works in Asia Pacific on the global stage.”
He added that much of the work entered was inspiring, delivering the optimistic spirit during the pandemic. “It’s been very challenging to create great works during the pandemic, but we believe in the power of creativity because it is a form of currency for the future, and it connects and unites us as one,” he said.
For the complete list of One Asia Gold, Silver, Bronze, Merit and special awards, visit the awards website.
