Father’s Day is celebrated on third Sunday of June every year to appreciate and acknowledge the efforts and sacrifices a father makes for his child. He is a son’s first hero and daughter’s first love, who expresses more with his gestures than words. Being a guiding light and backbone of the family he dons multiple roles in every aspect of life.
To salute and appreciate the various roles and unconditional love of fathers, brands too have come up with heart-warming and impactful campaigns.
Brands featured SBI General Insurance, Pampers, Godrej L’Affaire, CEAT, Boutique Living, Biryani by Kilo, Johnson’s, Augmont Gold, TakaTak by Moj, WOW Life Science, Philips Domestic Appliances, Jivraj9, Josh, Ultratech Cement, Himalaya BabyCare and Jeep.
SBI General Insurance
SBI General Insurance launched a heart-warming film on the occasion of Father’s Day. The poignant film shares the message of empowerment focusing on the father-daughter bond.
The film highlights the unbreakable bond between a father and a daughter and portrays how he works hard not only to protect her and give her a secure future, but also empowers her and strengthens her resolve to pursue her dreams and aspirations. He supports her dare to dream attitude and nurtures her efforts to carve her own unique path to success. He continues to teach her the true values of independence and to fight for what she believes in, driving the message of living life on her terms rather than adhering to the straitjacketed and sometimes outdated social constructs of society.
Pampers has been championing the powerful message of – #ItTakes2 to raise a baby for years and continues to focus the spotlight on the imbalance in our society and the benefits of equal parenting. In its third edition of the campaign, through their latest heart-warming film, the brand is challenging cultural paradigms to encourage new dads to be more involved in childcare daily.
The film debunks the conventional belief that caring for a baby is only the responsibility of a mother and urges fathers to take charge and leave no room for regret when it comes to bringing up their children. The film’s tagline #BaapBannaPadtaHai (One must ‘be’ a father), highlights the need for new fathers to participate equally in parenting from day one. Equal parenting not only strengthens the bond of the child with both mother and father, but it also helps the mother to relax and rest, which is vital after childbirth.
As a part of the campaign, Pampers introduces ‘Baby Time’, a curation of content and a community where dads can avail parenting tips and tricks from experts and each other on different baby duties and how to truly be an equal parent.
Godrej L’Affaire, owned media lifestyle platform of Godrej Industries Limited and Associate Companies, in association with HelpAge India, organized a special event to celebrate the #GoodnessOfBonds this Father’s Day with the residents of Aarambh Geriatric Care Centre, Versova. The objective was to make fathers feel loved and appreciated and spread joy and the goodness of giving.
The event started off with an enthusiastic session of karaoke, where the residents belted soulful tunes from their favourite era and stunned everyone with their hidden talents. Influencers bonded with the residents by sharing jokes, dancing and playing fun games, thereby spending quality time with them and keeping them meaningfully engaged. It was party time for the seniors as there was a cake cutting ceremony, goody hampers gifted to them and a photoshoot at the DIY photobooth, and they enjoyed thoroughly by participating enthusiastically and the event ended on a high note creating memories of a lifetime for them.
On the occasion of father’s day, CEAT launched a new campaign, #OneManManyRoles – to celebrate the various roles fathers play to ensure their child is always safe. The film highlights the many different hats that are donned, both literally and figuratively, by the caring father of a young daughter.
A father’s resolute shouldering of these different roles, which is being celebrated by CEAT through this campaign, is also mirrored in CEAT’s continuing endeavour in providing a solid, reliable and safe drive with SecuraDrive SUV Tyres. This resonates with the brand’s commitment to providing tyres that cover all the bases, are dependable, versatile, and stand for quality that inspires confidence.
Boutique Living is a premium bed linen brand from Indo Count with a massive presence in the bed linen category. Fathers like to be on top of what goes on, be it work, home, or family. This is true however young the child is and however old the father may be. This continuous process of learning, discovering and trying out new things to keep his family happy are celebrated in the Father’s Day campaign by Boutique Living.
To celebrate Father’s Day, this year the brand has released a heart-warming film centered on how fathers leave no stone unturned in the pursuit of happiness for his child. They may not exactly take centre stage when it comes to matters of the house but what goes backstage is endearing and worth a thousand encores. The topical conveys the message which is relevant in today’s times in defining the relationship children have with their fathers.
Biryani by Kilo
Biryani & Kebab delivery chain, Biryani by Kilo has recently launched its digital campaign #HandiKhushiyonKi as an ode to the spirit of fatherhood. The film rekindles the age-old adage – actions speak louder than words. Highlighting how dads often shy away from voicing their love, but express their feelings with sweet little gestures.
The emotional video is narrated through the voice of a son, who reminisces about his relationship with his dad, through a beautiful handwritten letter. As we sail through the glimpses of his life, we see a flawless understanding unfold between them; how the father was always there for him, in highs and lows, even if it is reflected only through simple gestures, expressions and body language and not so much through words. The respect and concern they have for each other comes not just from this wonderful relationship, but also from a friendship that forms the foundation of every father-son relationship.
On Father’s Day, Johnson’s shares the precious moments of actor and TV celebrity Karan Patel with his baby girl Mehr and their new routine as he resumes his film shoots. The pandemic not only changed the way the world functioned it also gave rise to a new crop of dads- fathers who are spending a lot more time with their families, especially their little ones. With the world returning to normalcy, these dads are having to adjust to the separation from their little ones.
The film depicts how Karan plans his day on workdays so that he doesn’t miss his precious routine with his baby girl Mehr. It also has touching moments as Karan calls out massage time as their favorite and a little step towards a strong future, with Johnson’s Baby Oil.
Augmont Gold for All, is a single stop destination for all. A valued metal since time, Gold’s inherent qualities as a liquid asset has played a significant role in its exceedingly strong performance in recent decades and is a personal favourite form of investment for all individuals.
On the occasion of Father’s Day, Augmont released an informative social-experiment short documentary starring fathers from all walks of life addressing their need to invest in Gold SIPs. Based on a social experiment interviewing a professor, author, corporate professional, single-father and a middle-class father, the chronicle showcases how fathers across professions and pay-scales have benefitted by investing in the lucrative yellow metal. Author like Akshat Gupta, best seller Author-The Hidden Hindu has also been one of the respondent in the social experiment.
TakaTak by Moj
Honoring DADS, TakaTak by Moj, short video app launched an exclusive Father’s Day campaign #BaapBaapHotaHai with a promo. The campaign included a hashtag challenge that invited users to share creative and engaging video entries that bring alive the ‘super dad’ quality of their father and demonstrate how they seamlessly come to their rescue in day-to-day activities.
This would be a humorous tribute to the reality that no matter what they do, their dads (OG teachers) will consistently outperform them because #BaapBaapHotaHai. Our Fathers were our first teachers in everything fun and complicated. Be it mathematics, driving, or stock markets, they have trained us to the best of their abilities.
WOW Life Science
WOW Life Science, D2C beauty and wellness brand in their latest campaign celebrates the role of an active father through a series of heartwarming stories. Raising a kid is not a child’s play. It doesn’t just require a father’s support and presence, they in fact have to play an active part of it.
It is very easy for not just a father, but for anybody to succumb to the pressure of professional life and losing track of their health. As a health supplement brand, WOW Life Science shows the silver lining with three beautiful stories that capture the importance of an active father. The films conceptualized by the in-house team, utilizes “Abhi aya” as a consistent strap line to symbolize the readiness of fathers to meet their child’s expectations, any time of the day.
Philips Domestic Appliances
Dads bring their own unique and essential “superpowers” to the home. Their influence on the kids today is unmatched as they assume the role of equal partnership at home and play an increasingly active role in the daily, household chores. These are some gadgets that make the Super-Dad’s, super, each day.
Working from home dads just need the convenient, quick, and efficient Philips Juicer Mixer Grinder HL 7568/00. It has an innovative and distinct design where juicing and waste collection takes place in a single chamber. Dads who have taken up cooking during Covid lockdowns Philips Digital XL Airfryer HD9270/70 is love at first fry. Philips Garment Steamer features a unique steam mechanism and auto-temperature setting that assures a no-burn guarantee, making it a highly reliable device. Super-Dad can now help in making the yummiest cakes, muffins, baked pastas at the comfort of their homes with the Philips OTG HD6975/00 that is enabled with 10 customized one touch preset menus & programmed with Opti Temp technology.
Parle Products nudges upon relationship dynamics with the launch of a digital film to celebrate Father’s Day. The social experiment film was aimed at urging people to bring forth all that they leave unsaid to their fathers and take the opportunity of Father’s Day to communicate what they feel. To help facilitate the conversation, Parle shared some questions as thought starters that revolved around perception of their father and things that they have always wanted to express to them.
Addressing the communication gap between fathers and children, the film captures unscripted conversations between real duos of father and children to display raw emotions, and their heartfelt regard for the complex yet cherished relationship. The campaign focuses on gratitude and celebrating the presence of fathers in our life.
Tea brand Jivraj9 has launched a social media campaign encouraging youth to spend more time with their fathers and open a dialogue with them. The campaign is based on the lack of time and increasing disconnect in the father-children relationship. The campaign is currently live on YouTube and Instagram.
The campaign consists of a three-minute-long film which asks the youth how much time they spend with their fathers. The latter part of the campaign surprises the youth by making them listen to the recordings of their fathers’ messages for them. Most fathers say that they are aware of the dreams and ambitions of their children and are striving hard to connect with them by staying updated with the current trends such as reels and films. The campaign strikes an emotional chord with the audience through its unique messaging and delivery.
Fathers always put their families before themselves, but rarely get the appreciation they deserve. This Father’s Day Josh, the short-video app, launched the #SuperDad campaign to celebrate dads everywhere and encourage users to show their fathers some love on their special day.
#SuperDad urges Josh users to participate in the challenge, by showcasing the special bond with their fathers in a fun, upbeat and creative way. The campaign also encourages users to share unforgettable memories with their father, through creative and engaging short-video content on the platform, in the form of skits, comedy, mimicry, poetry, or even by simply uploading a status that showcases their bond. To further make Father’s Day videos even more interesting and motivate users to create new memories, Josh launched an exclusive Father’s Day filter where users can compile their pictures with their #SuperDads.
UltraTech Cement Limited
On Father’s Day, UltraTech Cement Limited has released the latest campaign #WohJoHumeBanateHai. The campaign has been created and conceptualized by Infectious Advertising, addressing the role that a father plays in building his character and guiding him in his biggest ambition, which is in line with UltraTech being an apt home building companion to Individual Home Builders (IHBs).
The campaign highlights the uncompromising, unwavering guidance and support of fathers that have prepared the next generation to be what they want to be; showcasing the fact that building great things require a guiding hand.
Himalaya BabyCare has unveiled a digital campaign on Father’s Day, giving us a peek into the special bond and the beautiful moments shared between a father and child. The crucial role a parent plays in fostering the child’s future is indisputable, and just like the mother, the father also plays an equally vital role in the child’s upbringing. The first superhero of every child, a father, is looked upon as the protector, guardian, provider, and mentor by the little one.
As an expression of appreciation and respect, the Father’s Day video by Himalaya BabyCare highlights the feelings of a father for his child while capturing the priceless moments between them. Beyond words, body language communicates it all – a father’s tender touch, the promise of lifelong protection, mutual love and togetherness, and the eternal bond of friendship. The video is a montage of sequences soaked in emotions, which concludes by wishing every father, the hero of every home, a Happy Father’s Day.
The Jeep India brand has launched an innovative video to celebrate Father’s Day.
Fathers have always played distinctive roles in our lives: from helping us learn how to walk to teaching us how to become fine drivers. Their lessons have and will continue to serve as a guiding light throughout our lives. Yet, it is okay to forge your own path — especially when you have a Jeep by your side.