Mumbai: India’s most awaited and glamorous beauty pageant – fbb Colord Femina Miss India 2017 is ready to take off. In its 54th edition, the most sought after beauty pageant, aims to extend its whole hearted support to the women of today who have the potential to lead and represent the country tomorrow. The winner represents India at Miss World 2017.
Celebrating 54 years of Miss India, this year the pageant will explore potential talent in every Indian state, selecting one ambassador who will represent their state at the National finals.
The fbb Colors Femina Miss India 2017 auditions will be condeucted across 23 towns in all the four zones of the country. The Top 3 contestants every state will be provided a Golden Ticket to the State’s Zonal crowning ceremony which will be held in Bangalore (South Zone), Delhi (North Zone), Kolkata (East Zone) and Pune (West Zone) where one deserving girl will get a chance to represent her state at the Grand Finale in Mumbai.
To give more opportunities to participating girls, the height criteria has been reduced to 5’5” and the swimwear round has been eliminated the auditions.
Rohit Gopakumar, COO, Miss India Organization, says, ‘India is witnessing very strong regional dynamics, economically and culturally. Millions are getting connected online and smaller towns are growing into mini metros. Young women, not just Metros but across India, are re-writing stories of achievements and charting life on their terms, giving hope and dreams to younger girls within their circle of influence. With partners like fbb, Colors, and The Times Group we know that across the country Miss India Crown will surely be within reach of a deserving contestant. This 2017 Finale will have 30 state winners competing in phase 2 to Win and represent India on the World Stage. So look out for our next Miss India who is waiting to be found in the next city, town or a village’.
fbb, India’s fashion hub, has partnered again this year to be the title sponsor of the pageant. This association is in sync with the brand’s objective to make fbb India’s most preferred fashion brand. The beauty pageant announces its strategic partnership for the fifth year in a row with leading Entertainment Channel, Colors with a view to gain maximum visibility in their quest to find the women of substance.
Talking about this strategic partnership, Mr. Raj Nayak, Hindi Mass Entertainment, Viacom18 said, “We have always strived to showcase varied entertainment formats to our audiences, and our continued association with Miss India cements our commitment. The women who participate in Miss India are not only aspiring models, but also women of substance who want to drive change in the society. This shared vision between COLORS and the pageant strikes a chord with our audience base, encouraging them partake in the contestants’ journeys as they proceed being state-specific ambassadors to nationally recognized champions.”
Each of the four zones will be led by a celebrity mentor who has been given the responsibility of judging and selecting the best talent their respective zones while guiding and sharing their experience. The celebrity mentor are Neha Dhupia (North Zone), Parvathy Omanakuttan (South Zone), Waluscha de Sousa (West Zone) Dipannita Sharma (East Zone).
All the finalists of fbb Colors Femina Miss India 2017 will undergo rigorous training and grooming sessions the best experts in the industry before the Grand Finale in June. Apart the fame & glory the winners stand a chance to win prize in cash & kind.