FCB India, FCB Chicago and Kinnect won 2 Gold, 2 Silver and 2 Bronze Lions for their campaign #Chatpat in the Social & Influencer, Media and Direct categories at Cannes Lions 2022.
Speaking on the momentous wins, Rohit Ohri, Chairman & CEO, FCB Group India, said, “These wins are testimony to our great partnership with Kinnect in India. Creative collaboration at its very best. I’m also grateful to FCB Chicago for helping us hone our campaign. #Chatpat is a breakthrough idea for garnering corporate funding for NGOs. What I’m truly delighted about is that SOS Children’s Villages met their corporate funding objectives through this campaign.”
“While I understand the power of celebrity culture, I have resented the economics of it. This campaign uses a 10-year-old from the streets who teaches the truly rich how to give. This must be the only donation campaign in the world that gives you something even before you give them a cent,” adds Swati Bhattacharya, Creative Chairperson, FCB India.
“Today is ‘the day’ we achieve our 5-year-old goal on Kinnect’s ‘Dream Board’ of winning a CANNES LION, and everyone is thrilled as we bring the pride home. I am super proud of all #Kinnectors and how far we have come together in making this dream come true —looking forward to many more magnificent years for us at Kinnect. It has also been a great partnership with FCB. This win is a testament to the growing partnership and the extraordinary work we look to bring to the table together,” said Rohan Mehta, CEO of Kinnect.