• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • PR
    • Mobile/Digital
  • Marketing
    • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Monday, December 16, 2019
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • PR
    • Mobile/Digital
  • Marketing
    • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • PR
    • Mobile/Digital
  • Marketing
    • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Brand Stories

FCB India unveils ‘Fly Higher’ campaign to position Vistara as a premium Flyer

by Editorial
December 17, 2018
in Brand Stories, Featured
2 min read
FCB India unveils ‘Fly Higher’ campaign to position Vistara as a premium Flyer

Share Share ShareShare

New Delhi: Vistara a joint venture between Indian conglomerate Tata Sons and Singapore Airlines has launched ‘Fly Higher’, a new campaign.

Created by FCB India, the campaign continues Vistara’s attempts to position itself as a premium offering for the discerning flyer in a market dominated by budget airlines.

‘Fly Higher’ is an extension of Vistara’s ‘Fly the new Feeling’ tagline.

The campaign is scheduled to run for the next 75 days across print, TV, outdoor and digital with ads tailored to different sorts of travellers. Vistara’s chief strategy and commercial officer Sanjiv Kapoor said: “At Vistara, we deliver a flying experience like no other airline in India. Our frequent flyers tell us we have really made flying something they can look forward to again.

“We want to bring this message to a larger audience through this new campaign. You have a choice of airlines when it comes to flying – why not choose the one that aims higher, treats you better, and continues to find new ways to delight customers?

“Good enough is not good enough for the corporate high flyers and successful millennials of today, why not choose an airline that thinks like you do, that understands you and respects your needs?” 

 Credits:

Agency: FCB Ulka Delhi

Chief creative officer: Swati Bhattacharya

Creative team: SurjoDutt, Moumita Pal, UshnaChowdhuri, UdayDayal, Abhijeet Ray

Account management: Debarpita Banerjee, M Damodaran, Faizyab Khan, Jay Majumder, KanishkaMitra

Account planning: John Thangaraj, TanviArora, ArchitaGhosh

Agency producers: Mazhar Khan, AlpaJobalia

Production house: Man on the moon

Director: Ayan Das

Producer: TrayambakDasgupta and JeebakDasgupta

Tags: Fly the new feelingIndian conglomerate Tata Sonslaunched ‘Fly Higher’new campaignSingapore AirlinesVistara a joint ventureVistara’s chief strategy and commercial officer Sanjiv Kapoor

Related Posts

‘This Is My Hood’ web series by Supari Studios and Red Bull Media House bags the Best Series Award at the Critics’ Choice Series and Shorts Awards
Featured

‘This Is My Hood’ web series by Supari Studios and Red Bull Media House bags the Best Series Award at the Critics’ Choice Series and Shorts Awards

December 16, 2019
Viu India shuts shop
Featured

Viu India shuts shop

December 16, 2019
Infibeam Avenues Limited Appoints R Srikanth as President Finance and Investor Relations
Featured

Infibeam Avenues Limited Appoints R Srikanth as President Finance and Investor Relations

December 16, 2019
‘Well Played India’, says Spotify’s year-end marketing campaign
Brand Stories

‘Well Played India’, says Spotify’s year-end marketing campaign

December 16, 2019
Bonito Designs revamps its brand identity; unveils new logo, tagline
Featured

Bonito Designs revamps its brand identity; unveils new logo, tagline

December 16, 2019
Songdew TV launches New Series Songdew Unplugged
Featured

Songdew TV launches New Series Songdew Unplugged

December 16, 2019
Please login to join discussion
Jose Antonio Cachaza on LaLiga – Dream 11 tie-up in India

Football in India seeing growth in Metros, driven by digital: Jose Antonio Cachaza on LaLiga – Dream 11 tie-up in India

December 16, 2019
The future will not be about data generation but about collaboration in data monetization: L V Krishnan, Tam Media Research

The future will not be about data generation but about collaboration in data monetization: L V Krishnan, Tam Media Research

December 15, 2019
Ask Less, Observe More, Stitch Diverse Datasets – Research, Data & Insights Has Transformed With Technology: Hemant Mehta, Managing Director, Kantar

Ask Less, Observe More, Stitch Diverse Datasets – Research, Data & Insights Has Transformed With Technology: Hemant Mehta, Managing Director, Kantar

December 14, 2019
Putting the Data-Tech of the new era into emphatic practice and how to scale at pace: Knowledge Conclave 2019

Putting the Data-Tech of the new era into emphatic practice and how to scale at pace: Knowledge Conclave 2019

December 13, 2019
Ability of brands to leverage Conversational AI to drive growth is immense: Raghavendra Kumar Ravinutala, Yellow Messenger

Ability of brands to leverage Conversational AI to drive growth is immense: Raghavendra Kumar Ravinutala, Yellow Messenger

December 13, 2019
K Madhavan, the new Country Manager of Star and Disney India

K Madhavan, the new Country Manager of Star and Disney India

December 13, 2019

Subscribe to Newsletters

Highlights

‘Well Played India’, says Spotify’s year-end marketing campaign

Bonito Designs revamps its brand identity; unveils new logo, tagline

Songdew TV launches New Series Songdew Unplugged

MNX announces the 2nd season of ‘King of Hollywood’

India Today Group Digital reaches top spot in General News Consumption: Comscore

ZEE5 now available on the Huawei App Gallery in International markets

Trending

‘This Is My Hood’ web series by Supari Studios and Red Bull Media House bags the Best Series Award at the Critics’ Choice Series and Shorts Awards
Featured

‘This Is My Hood’ web series by Supari Studios and Red Bull Media House bags the Best Series Award at the Critics’ Choice Series and Shorts Awards

by Editorial
December 16, 2019
0

Mumbai: Supari Studios, a Mumbai-based content studio, were announced winners for the ‘Best Series (unscripted)’ at the Critics’ Choice Series...

Viu India shuts shop

Viu India shuts shop

December 16, 2019
Infibeam Avenues Limited Appoints R Srikanth as President Finance and Investor Relations

Infibeam Avenues Limited Appoints R Srikanth as President Finance and Investor Relations

December 16, 2019
‘Well Played India’, says Spotify’s year-end marketing campaign

‘Well Played India’, says Spotify’s year-end marketing campaign

December 16, 2019
Bonito Designs revamps its brand identity; unveils new logo, tagline

Bonito Designs revamps its brand identity; unveils new logo, tagline

December 16, 2019
New Gen Media’s Puthiya Thalaimurai consolidates its Editorial Team

New Gen Media’s Puthiya Thalaimurai consolidates its Editorial Team

December 16, 2019

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Television
  • Advertising
    • PR
    • Mobile/Digital
  • Marketing
    • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2019 JNews - Premium WordPress news & magazine theme by Jegtheme.

Login to your account below

Forgotten Password?

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In